FON: The Business of Integrative Health & Medicine

Cancer Treatment Centers of America: 800-Pound Marketing Gorilla

CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.

Is Concierge Integrative Medicine a Viable Model for You?

Based on current CPT codes and anemic Medicare and private payer visit reimbursements, it’s untenable in this economic environment to operate a comprehensive integrative medical delivery model requiring a hamster-wheel-like approach to maintain patient volume and sustain appropriate physician income levels.

The Best Clinic and Business Model for Integrative Medicine

Clinic models inform business models and vice versa. But what is the best approach for delivering integrative health and medicine services in your community?

The Impact of ‘Escape Fire’ and What Comes Next

In his excellent post, “Revisiting Escape Fire: The War to Rescue Our Health,” integrative health publisher and thought leader John Weeks questions the impact of this highly regarded documentary as a truly effective healthcare delivery game changer, and he appeals for a harder-hitting sequel to help finish the job. Glenn Sabin takes a closer look.

Grow Patient Volume By Marketing Less

Frankly, your customers (aka patients) and prospective clients couldn’t care less about you, your ambitions and why your services or products are special. They’re focused on themselves, their own problems and how you might be able to help them. This has always been the reality.

Monitor and Manage Your Online Reputation—NOW!

Left unattended, your online reputation can negatively impact the personal brand you’ve worked so long and hard to create as a caring, respected healer. Of course, this is detrimental to the overall health of your practice.

7 Reasons to Launch a Newsletter to Build Your Integrative Medicine Practice

Glenn Sabin explains why you’re missing a big opportunity to grow your integrative practice if you’re not publishing a newsletter to engage patients and prospects.

How-to Guide: Launching Your Integrative Medicine Newsletter

FON’s practical guide to developing a quality newsletter for your integrative health brand. Now’s the time to become a publisher—a bona fide media-maker—to engage your patients and prospects!

Free Access: Seminal Paper on Integrating Top 10 Dietary Supplements Into Cancer Care

Important paper authored by Clinical Practice Committee of Society for Integrative Oncology provides guidance on incorporating top 10 supplements for cancer care.

8 Steps to Negotiating Integrative Medicine within Institutional Settings

Glenn Sabin offers a practical approach to achieving corporate or institutional buy-in for integrative medicine clinical services and educational programs.

 
 
 

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