FON: The Business of Integrative Health & Medicine

Monitor and Manage Your Online Reputation—NOW!

Left unattended, your online reputation can negatively impact the personal brand you’ve worked so long and hard to create as a caring, respected healer. Of course, this is detrimental to the overall health of your practice.

7 Reasons to Launch a Newsletter to Build Your Integrative Medicine Practice

Glenn Sabin explains why you’re missing a big opportunity to grow your integrative practice if you’re not publishing a newsletter to engage patients and prospects.

How-to Guide: Launching Your Integrative Medicine Newsletter

FON’s practical guide to developing a quality newsletter for your integrative health brand. Now’s the time to become a publisher—a bona fide media-maker—to engage your patients and prospects!

Free Access: Seminal Paper on Integrating Top 10 Dietary Supplements Into Cancer Care

Important paper authored by Clinical Practice Committee of Society for Integrative Oncology provides guidance on incorporating top 10 supplements for cancer care.

8 Steps to Negotiating Integrative Medicine within Institutional Settings

Glenn Sabin offers a practical approach to achieving corporate or institutional buy-in for integrative medicine clinical services and educational programs.

The Business of Integrative Medicine: What they Don’t Teach You in Medical School and Fellowships

A physician tirelessly invests more than a decade of her life devoted to scholarly study in college, medical school, residency and fellowships. However, the long journey in pursuit of a medical degree rarely intersects with practical opportunities to learn the fundamental basics of business development and management. This is a most unfortunate reality when considering the ramifications. Let’s take a look.

12 Ways to Grow Your Integrative Medicine Practice… Beyond Internet Marketing

I am widely known as the “digital” marketer based on my writings and consulting practice which often focus on customer engagement via online strategies. That’s fair. And today I’m here to tell you that there are plenty of tried and true methods for building clinic utilization not dependent on the Web or digital marketing.

Guide to Using Video to Grow your Integrative Medicine Practice

Creating quality content and delivering it in a format that your customers (aka patients) and prospects prefer to consume their media is more important than ever. For many, that preferred format is now video.

Integrative Medicine: Solution to Primary Care Crisis?

Special report by Glenn Sabin and Taylor Walsh examines the confluence of factors affecting primary care medicine—including volume-driven traditional care, concierge models, shrinking reimbursements and ACA’s non-discrimination clause—and the opportunity for integrative healthcare.

Traditional Marketing for Integrative Medicine Still Effective

While there’s no denying the Internet’s huge impact on just about everything—including the continued ascent of evidence-based integrative health—the following facts should not be overlooked when considering an overarching marketing approach to increasing clinic utilization and the sale of natural products and services.

 
 
 

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