As an integrative health and medicine practitioner or executive, what are you doing to position your personal brand? If the answer is nothing, then you’re leaving it to others to define your brand for you. And that is never a good thing!
In today’s fast-paced digital landscape, taking control of your personal brand is vitally important and akin to protecting your online reputation.
Your brand is what people say about you when you’re not in the room.
Jeff Bezos, Founder of Amazon
I’m hearing from more and more practitioners and executives telling me they’d like to create a personal brand that’s separate from their clinic or academic associations. They see strong personal brand development going hand-in-hand with establishing thought leadership within their area(s) of ‘integrative’ expertise. They are right. One’s personal brand really does matter whether you’re an employee, private practice owner, or partner within a larger organization.
The exceptionally well-conceived infographic below quickly and efficiently captures the core personal brand development elements for integrative health and medicine professionals. Thus it has saved me a ton of writing! Take a look and let me know what you think in the comments section below.
Click on the image to view full size.
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