Fractional strategy, business development, and marketing guidance for innovators and enterprises navigating and shaping personalized medicine—the emerging standard of care.
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The future of health and medicine is preventive, personalized, and participatory, centered on each individual’s biology, pathology, and lifestyle. It integrates behavioral choices with advanced biomedical diagnostics and interventions for measurable impact.
Technology and AI are largely outpacing traditional clinical guidelines. Medicine is moving from one-size-fits-all population level approaches to truly individualized care. Personalized oncology illustrates this shift, using molecular and functional profiling, lifestyle-informed strategies, and advanced multiomic testing to guide both on- and off-label therapies. Integrative and functional medicine apply many of these same principles across wellness and disease, emphasizing patient-centered, evidence-based and informed interventions.
In a personalized medicine world, patient health and organizational financial success are inseparable—they must work together.
This is FON. For those who see health and medicine like us, let’s talk.
~ Glenn Sabin, FON Founder
FON Consulting has recently pivoted its brand positioning to Personalized Medicine. Here’s why. Integrative, functional, lifestyle, holistic, antiaging, precision, regenerative, allopathic… the names and
The lack of clinical access to N-of-1 personalized treatment for those hosting advanced cancer is a downstream crisis that rivals our upstream failure in comprehensive prevention through lifestyle and behavioral change. For decades, oncology has revolved around the drug rather than the patient, treating organs
The Rise of Integrative Health & Medicine By Glenn Sabin and Taylor Walsh Introduction by historian John Weeks New 92-page e-book chronicles 120 milestones
When COVID hit, many practices and practitioners were already stuck in a routine; the pandemic simply amplified it. Businesses were abruptly turned on their
You started your practice with a mix of capital, sweat, excitement, and risk. You knew you were a skilled clinician and placed faith in
Whether your business is a medical practice, supplement company, pharmacy, technology platform, nonprofit organization, or provider of other goods or services, one thing holds
You possess a powerful tool to enhance your business and expand your influence and goodwill for the good of your patients and customers. It’s
I was recently interviewed by Stacey Richter for the Relentless Health Value podcast on the topic of integrative oncology in hospital settings. During our
I often see integrative and functional medicine business and organization leaders smothered from the weight of managing day-to-day operations: process and repetitive tasks allow
As an integrative functional medicine business owner or executive, you may serve a local, national, international clientele, or a group of constituents comprised of
A commodity is defined as any “basic” good or service that is produced to meet a marketplace demand. Commodities are, well, commonplace—interchangeable, and indistinguishable
Ensure patient adherence, high-quality clinical outcomes, and the fiscal health of your integrative health practice Content Quick Links IntroductionEpisodes of Care Programs for Integrative
Whether you mainly trade on your personal brand or lead an organization, sustainable success is wholly dependent on relationships. It’s based on your reputation
The Rise of Integrative Health & Medicine By Glenn Sabin and Taylor Walsh Introduction by historian John Weeks New 92-page e-book chronicles 120 milestones
When COVID hit, many practices and practitioners were already stuck in a routine; the pandemic simply amplified it. Businesses were abruptly turned on their
You started your practice with a mix of capital, sweat, excitement, and risk. You knew you were a skilled clinician and placed faith in
Whether your business is a medical practice, supplement company, pharmacy, technology platform, nonprofit organization, or provider of other goods or services, one thing holds
You possess a powerful tool to enhance your business and expand your influence and goodwill for the good of your patients and customers. It’s
I was recently interviewed by Stacey Richter for the Relentless Health Value podcast on the topic of integrative oncology in hospital settings. During our
I often see integrative and functional medicine business and organization leaders smothered from the weight of managing day-to-day operations: process and repetitive tasks allow
As an integrative functional medicine business owner or executive, you may serve a local, national, international clientele, or a group of constituents comprised of
A commodity is defined as any “basic” good or service that is produced to meet a marketplace demand. Commodities are, well, commonplace—interchangeable, and indistinguishable
Ensure patient adherence, high-quality clinical outcomes, and the fiscal health of your integrative health practice Content Quick Links IntroductionEpisodes of Care Programs for Integrative
Whether you mainly trade on your personal brand or lead an organization, sustainable success is wholly dependent on relationships. It’s based on your reputation
FON, launched in 2010, is a consultancy focused on growth in personalized medicine, providing fractional strategy, business development, and marketing guidance for innovators and enterprises.
If you’re exploring support, start on the Work With FON page to see services and engagement types.
Yes. FON supports organizations across the following specialties:
Fractional strategy means you get senior-level guidance and execution support in a cost-effective, high impact manner–without building or expanding your internal leadership team. It’s often used to clarify direction, tighten positioning, and move growth initiatives forward with speed and accountability. For a range of scope, see Work With FON.
Yes. FON has deep relationships across the personalized medicine ecosystem and supports partnership and referral network development, including defining the partnership value proposition and the process that turns relationships into repeatable growth. This is detailed under Business Strategy on the Work With FON page.
Yes. FON works with a range of contractors and agencies to manage and support brand identity, positioning, content and messaging, with an emphasis on clarity, credibility, and market fit in a fast-evolving healthcare landscape. See Work With FON.
Yes. FON supports go-to-market planning, funnel and channel optimization, and agency RFP management so launches connect to measurable growth. If you’re preparing a launch or pivot, the Work With FON page outlines what’s included.
Healthcare is on a trajectory of becoming preventative, personalized, and participatory—centered on each individual’s biology, pathology, and lifestyle. This shift is accelerated by technology, and AI outpacing several traditional guidelines, pushing medicine toward individualized diagnostics and interventions.
See FON’s Thesis.
Yes. If your growth is limited by economics, capacity, or patient experience, FON acts as your “practice architect” to design and implement a more sustainable model. We specialize in Custom Practice Conversions, transitioning clinics across fee-for-service, insurance/CMS, membership, concierge, and hybrid structures. Our goal is to remove operational barriers and build a scalable, patient-centered business.
To explore how FON can help you evolve, visit the Custom Practice Conversions page.
This is a focused exploratory session designed to understand your organization’s specific goals and constraints. Together, we’ll identify the most effective growth path—whether through business strategy, marketing support, or a practice model conversion. To ensure the conversation is high-value and results in actionable clarity, we use a brief intake process to prepare in advance.