FON Helps Integrative Health & Medicine Enterprises Grow.
Is Functional Medicine Becoming a Commodity?
Functional medicine should never be considered indistinguishable; widely accessible? Yes. Indistinguishable? No. I am deeply concerned that certain functional medicine enterprises are in danger of becoming a commodity.
Social Media’s Free Ride Is Over: Challenges and Opportunities
As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. The social media ‘organic reach’ free…
Your Integrative Health Brand and Platform: Invest or Fail
Your brand positioning matters. If you do not budget and invest in the core aspects of your brand and platform, in unison, and upfront, you are ultimately impeding your cash-flow and disadvantaging your enterprise right out of the gate.
Grow Your Integrative Medicine Business By Telling Bigger Stories
Content is the fuel that launches thought leadership, the glue that binds social media and the only path to meaningful, sustainable health consumer engagement. It is now imperative for your clinic or center to become a content creator—that’s right, a publisher—to effectively build trust around your brand and grow patient volume. Download our FREE 31-page eBook.
The Power of Effective Copywriting to Engage and Sell
You may pen exceptional prose, do a bang-up job on crafting business reports, or churn out scientific papers with ease—but are you the best person to write the content for your website, collateral, advertisements, or any number of key copy and messaging areas organization-wide? Or even for your small business?
7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root Causes
Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business.
Learn the best clinic + business models.