The second decade of the 21st century will be recognized as the tipping point beyond which integrative health and medicine became the standard of care in the United States. The inexorable momentum achieved during the last five years has propelled the movement to the gates of conventional care. The gates have opened. Integrative health and medicine have walked right in and taken their rightful place. The adoption of a multitude
By Taylor Walsh [This article originally appeared on the Altarum Institute Health Policy Forum blog, and is used with permission.] The advances made across the archipelago of integrative health and medicine disciplines in 2015 continue to be significant. If not yet a “movement,” the practices continue their inexorable flow into the established precincts of medicine, wellness, and prevention. And they are likely to find more adoption in 2016. Here are a
This is the final installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Can you recognize the majority of these integrative health luminaries by their last name only? Abrams, Alschuler, Amen, Barnard, Benson, Berman, Bland, Block, Blumenthal, Borysenko, Bradley, Brogan, Campbell, Cass, Cates, Chappell, Chopra,
This is the sixth installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your
This is the fifth installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together For 25 years I ran a family-owned media company located in the Washington, DC metropolitan area. We published print magazines, produced conferences, and developed and managed websites for our media brands and
This is the fourth installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Establishing thought leadership is not very complex once you’ve built a solid platform from which to operate. Once you have identified your personal brand, created a powerful baseline platform, and differentiated the
This is the third installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Now that we have identified and examined the core elements for creating your integrative health personal brand and platform, it’s time to take the next step to differentiate your unique position and
This is the second installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together When most people think about a brand, they think about a name and a logo. While these labels and graphics that establish your ‘look and feel’ are important, a personal brand—when thoughtfully
This is the first installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Many professionals within the vibrant integrative health space possess masterful clinical abilities, significant scientific subject-matter expertise, and entrepreneurial business savvy. However, too few have consistently leveraged their significant attributes in the effort