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FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

Integrative Health: Names, Nomenclature, Trends—Where We Are Headed

In 2012, I wrote a piece describing the integrative health community as being one camp comprising many tents. The article discussed the various sub-groups within the field, including: integrative medicine, functional medicine, holistic medicine, restorative medicine, and lifestyle medicine. I posited then, with numerous ‘tents’ falling under the integrative health camp, that newbie (integrative) health consumers often have difficulty clearly differentiating between numerous names and the nomenclature, thus creating a

Ruth Westreich Sponsors John Weeks’ The Integrator Blog: Why it Matters

This news largely flew under the radar. It shouldn’t have. Weeks’ steadfast publication of The Integrator Blog has been enormously helpful to the integrative health and medicine field for many years. Several years ago when I was planning the launch of FON, and ‘going to school’ on the emerging field of integrative health and medicine, I discovered the work of John Weeks and The Integrator. At the time, no outlet

Improving the Health of the Integrative Health Enterprise

My recent posts on why integrative and functional medicine practices often fail, and how to go about mastering a ‘sales funnel’ to build patient volume, elicited a lot of positive feedback—as much as any articles I’ve written over the last few years. Could this be because more folks within the integrative health community are recognizing that integrative clinical prowess that is not equally matched to persistent business acumen does not

Medicine Practice failure, image of a man holding an umbrella with name of blog on the image.

7 Reasons Integrative and Functional Medicine Practices Fail

During a recent call with a prospective client—a solo practitioner orthopedic surgeon looking to develop an integrative medicine center—I was asked why integrative health practices fail. I’d never before been asked this important question pointblank. My mind contemplated the myriad things that can conspire to bring a center to its knees, but in the silent seconds I sensed she might want a catch-all answer and I offered up ‘poor planning

7 Critical Steps to Mastering Your Integrative and Functional Medicine Sales Funnel

Yes, I know, the very notion of you, a clinician, reading about a ‘sales funnel’ in connection to the delivery of medicine makes you cringe. But I’m a marketing and business development guy who focuses on these things, and I’m convinced these seven steps will help your practice thrive. I think we can readily agree that any enterprise, including integrative, functional, and concierge medicine practices, requires a steady flow of

Dean Ornish: Unrelenting Healthcare Disruptor

No one has been a greater force than Dr. Dean Ornish in proving the efficacy and cost-effectiveness of ‘lifestyle over procedures’ for chronic disease. His seminal work, designing whole systems research models and documenting remarkable outcomes—for reversing heart disease and early stage prostate cancer—has been extraordinary. Most impressive has been Ornish’s unwavering determination and skill over three decades to effectively translate scientific findings to practical clinical program models; thereby disrupting

Integrative Medicine Services: When Less is More

If you’re operating a small integrative or functional medicine clinic offering a substantial menu of ‘services’, you may inadvertently be undermining your capacity for meaningful engagement with existing and prospective clients (aka patients). In my post Go Deep, Then Wide: Building Integrative Health Practices, I posited that maximizing (business) growth by laser-focusing attention and keeping distractions at bay is essential. This is specifically true for clinical services and patient engagement.

New Report Chronicles Cost-Effectiveness of Integrative Medicine

In 2012 the most experienced researcher of the costs and benefits of complementary and integrative care stated: “I’m tired of this talk that there is no evidence for cost-effectiveness of complementary and integrative medicine. There is evidence. We need to move onto phase two and look at how transferable these findings are. We can take this evidence and run.” This was Dr. Patricia Herman, ND, PhD of the Rand Corporation