Ruth Westreich Sponsors John Weeks’ The Integrator Blog: Why it Matters

By Glenn Sabin


My friend and colleague John Weeks recently announced that philanthropist and integrative medicine strategist Ruth Westreich made a generous two-year commitment to sponsor The Integrator Blog.

This news largely flew under the radar. It shouldn’t have. Weeks’ steadfast publication of The Integrator Blog has been enormously helpful to the integrative health and medicine field for many years.

Several years ago when I was planning the launch of FON, and ‘going to school’ on the emerging field of integrative health and medicine, I discovered the work of John Weeks and The Integrator. At the time, no outlet was consistently or comprehensively covering all aspects of the field. While there were and remain a number of outlets covering the science and clinical implications of integrative and functional medicine, there was nowhere to turn for the latest happenings across the fledgling industry.

Only through the Integrator was I able to discover the latest news on credentialing and licensing across disciplines, policy matters, new clinics, centers and health systems entering the fray, and other business matters most affecting the growth of the integrative health industry. I am grateful to John for how this incredible resource has helped inform the development of FON.

Today Weeks remains the most prolific scribe covering the most important happenings in the field, penning upwards of 150,000 words annually across his various writings, including the Integrator. More recently he has expanded his brand with The Global Integrator column in partnership with Global Advances in Health and Medicine Journal, and also contributes columns to a number of additional outlets.

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My personal and professional affection for John Weeks is well known. He has chronicled the field and been its de facto historian since 1993. In 2014 I envisioned a Tribute to John, in collaboration with the Integrative Health Policy Consortium, the Academic Consortium for Complementary and Alternative Health Care and the Academic Consortium for Integrative Medicine and Health, which featured this 68-page book.

Regardless if you are new to the industry or a veteran, if you desire to keep abreast of what’s happening in the fast-evolving integrative health and medicine industry, the Integrator is essential reading. And now, thanks to a generous gift of $40,000 over the next two years from The Westreich Foundation, plus additional support from Integrative Practitioner, this invaluable resource will continue to be available to you free of charge. (Subscribe here)

More About Ruth Westreich

Ruth-Westreich-2-LoRez-168x218Ruth Westreich has been a creative marketing and strategic planning director in the non-for-profit and for profit sectors for over 30 years. She is co-author of the soon-to-be-published FLASH: Why Creativity Changes Everything. Her contributions to the integrative health and medicine field have been multiple and wide-ranging. Westreich has served at various times on the boards or advisory bodies of the Samueli Institute, UCSD Center for Integrative Medicine, Cal State San Marcos Institute for Palliative Care, Bravewell Collaborative, Bastyr University, UCLA Arts and Healing, Academic Consortium for Complementary and Alternative Health Care (ACCAHC) and the Consciousness and Healing Institute.

About FON

FON is a leading integrative health and medicine business development and strategy consulting firm. FON specializes in custom solutions for growing patient volume, developing programs, and increasing product sales. Our practical business models are driven by innovative marketing, clear messaging, and customer engagement via branded storytelling.

Contact us today to schedule a complimentary 30-minute consultation to discuss your business development or personal brand needs.

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Author: Glenn Sabin
FON’s founder, Glenn Sabin, is a nationally recognized thought leader with a reputation for successfully positioning integrative health organizations for sustainable growth. Combining media, marketing and business development expertise with an extensive professional and personal integrative health and medicine narrative, Glenn is deeply passionate about advancing the field as the new standard of care—accessible to all.
Read Glenn’s story.


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