By Glenn Sabin John Weeks recently shared a post by Christian Nix entitled Ten Cardinal Sins Acupuncturists Make, illustrating how an acupuncturist might pragmatically get in
By Glenn Sabin “A direct-pay business model requires entrepreneurial spirit, marketing know-how and willingness to take risks—three traits that many doctors lack.”~Erik Goldman This quote from
By Glenn Sabin I am widely known as the ‘digital’ marketer based on my writings and consulting practice which often focus on customer engagement via online
By Glenn Sabin Consumers are looking for useful, relevant information about their medical conditions. In fact, 80 percent of Internet users, or about 93 million Americans,
By Glenn Sabin Co-authored by Taylor Walsh Reading the striking 80-plus-page report, Meeting the Nation’s Primary Care Needs, led by Dr. Michael S. Goldstein from UCLA’s
By Glenn Sabin I write a lot about growing integrative health business with digital marketing and social media. My focus is often aimed at developing content
By Glenn Sabin Sharon Begley’s recent Reuters piece, Think Preventive Medicine Will Save Money? Think Again, brought renewed attention to the seemingly low economic benefits of preventive
By Glenn Sabin Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider. Significant consumer
By Glenn Sabin PCORI (Patient-Centered Outcomes Research Institute) is the independent non-governmental (like Institute of Medicine) entity mandated from the Patient Protection and Affordable Care Act. With
By Glenn Sabin Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based
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The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
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