In my first article in this three-part series about speaking on integrative medicine, I discussed incorporating mindfulness in your talks, presentations, videos and podcasts. The second piece in the series offered some foolproof ways to grab an audience’s attention in your Introduction. Today, I’d like to talk about the other end of your remarks: your Conclusion, and why you need a clincher to keep your listeners and viewers thinking about
If you serve within a specialty practice—as a physician, advanced practitioner, or administrator—you may now have more options for how patient care is delivered, and how the practice is paid. When we think of concierge models of care, we think of internal medicine and primary care—you know, the large concierge care ‘branded’ franchisors that bundle in practice conversions as part of their franchisee services agreement (like MDVIP, SignatureMD, and Castle
This article focuses on utilizing LinkedIn for sales, business development, and partnerships via organic methods through meaningful engagement, by building long-term rapport, and not being, well, annoying. This piece is not about paid advertising or LinkedIn marketing automation lead tools. I love LinkedIn and use it daily. It’s my favorite go-to social platform. Incredibly effective, it has consistently driven business for FON and my personal brand over the last decade.
Worldwide, the age of COVID-19 has ushered in a plethora of medical claims concerning the use of natural products to prevent and/or treat the pathogen. Here in the U.S., the Federal Trade Commission (FTC) has been clamping down on bad actors, and those well-intentioned but under-informed about the current, and sometimes opaque, rules of the road. Federal responses have been accelerated by a perniciously persistent pandemic that lacks an approved
HHS head, Alex Azar, had it right in suggesting to CNN’s Jake Tapper that the disproportionate amount of COVID-19 infections and deaths in the U.S. are largely attributable to the declining health and susceptibility of many Americans. Azar’s words: “Unfortunately, the American population is a very diverse… a population with significant unhealthy comorbidities… minority communities particularly at risk here because of significant underlying disease health disparities… an unfortunate legacy in
It’s a veritable alphabet soup of acronyms and opportunities when it comes to the scores of continuing education and accreditations available for current and aspiring integrative health providers. A difficult decision-making process made even more challenging to pull together so many options. To address this void, the folks at Integrative Practitioner, led by editor Katherine Rushlau, have released a FREE 160-page guide to the multitude of integrative healthcare credentials and
In a recent Medscape editorial, noted bioethicist Art Caplan, PhD remarked on a published commentary by Hastings scholars in Health Affairs titled ‘Patient-Centered Care, Yes; Patients As Consumers, No’. Medscape followed up on the assertions in the published commentary by polling its physician and nurse readers for feedback—results strongly evidenced agreement from those over 55 years old. [Note: Free registration to Medscape required to access article.] Caplan, a renowned and
[Disclosure: My explorations of politics on this blog are limited to how political courage and well-expended political capital can have a sustainable impact on reducing our current cancer burden.] Given former vice president Joe Biden is currently atop the polls of democratic hopefuls in the hunt for the 2020 nomination, the announcement that the Biden Cancer Initiative (BCI) suspended operations—after a mere two years of existence—was no real surprise. According
New addendum includes milestones from 2016–2018 In late 2016, FON and XYMOGEN released a 92-page publication titled The Rise of Integrative Health and Medicine—The Milestones: 1963—Present. The book is available free to access here. These milestones were largely culled from the work of Rise’s foreword author John Weeks, editor and publisher of The Integrator Blog and our industry’s de facto historian. Rise was written by Whole HealthEd founder and strategist