FON: The Business of Integrative Health & Medicine

The Integrative Health Business: ‘Administrators’ Versus ‘Builders’

Integrative and functional medicine business and organization leaders often struggle from the weight of managing day-to-day operations, which allows neither adequate time nor sufficient resources for the strategic business development and execution efforts required to ensure long-term success.

Establishing Prices for Integrative Health Products and Services

Arrow on 'Pricing' Target

As an integrative functional medicine business owner or executive, you may serve a local, national, international clientele, or a group of constituents comprised of varying demographics and psychographics. So how do you best decide fair market value for what you offer?

Is Functional Medicine Becoming a Commodity?

Bag of soybeans illustrating a commodity

Functional medicine should never be considered indistinguishable; widely accessible? Yes. Indistinguishable? No. I am deeply concerned that certain functional medicine enterprises are in danger of becoming a commodity.

Testimonials: How to get them. How to Promote them.

Testimonials: How to Get them. How to Promote Them

Given that testimonials significantly influence a prospective customer or patient’s proclivity for your brand, it is incumbent upon you to play an active role in what is said, and where it appears.

‘Naming’ Your Integrative Health or Functional Medicine Business

Textured background with text - 'Naming' Your Integrative or Functional Medicine Business

What’s in a name? Turns out, when it comes to your business, there’s a lot in a name; plenty is at stake. Properly naming your integrative medicine enterprise is critical to your success. Careful consideration must go into this decision-making as you develop the brand ethos of your organization and define your target customers. Get…

We’re All in Sales: Advancing Integrative Health

You don’t have to be part of a formal sales team to be ‘in sales’. We are all in sales. Yes, including you. You just may not have realized it yet.

The Power of Effective Copywriting to Engage and Sell

You may pen exceptional prose, do a bang-up job on crafting business reports, or churn out scientific papers with ease—but are you the best person to write the content for your website, collateral, advertisements, or any number of key copy and messaging areas organization-wide? Or even for your small business?

Your Integrative Health Brand and Platform: Invest or Fail

Your brand positioning matters. If you do not budget and invest in the core aspects of your brand and platform, in unison, and upfront, you are ultimately impeding your cash-flow and disadvantaging your enterprise right out of the gate.

Integrative Health Prescription for 2018

Though 2017 is closing with a booming stock market that equals wealth for the U.S., the subject of health [care] for our population will not end quite as positively. In addition to rising insurance costs and deductibles, the U.S. population is dealing with deep-seated confusion and anxiety over tax reform law that takes coverage away…

Social Media’s Free Ride Is Over: Challenges and Opportunities

As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. The social media ‘organic reach’ free…

 
 
 

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