FON: The Business of Personalized Medicine

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The Future is N-of-1 Personalized Health & Medicine

FON Consulting has recently pivoted its brand positioning to Personalized Medicine. Here’s why. Integrative, functional, lifestyle, holistic, antiaging, precision, regenerative, allopathic… the names and nomenclature have become a blur. They overlap. They confuse. What unites these approaches is a shared focus on both the host (patient) and the underlying disease or pathology.  Each specialty aspires to put the patient at the center of their own health and medical journey… with

Beyond Precision- The Inexorable Rise of N-of-1 Personalized Oncology

Beyond Precision: The Inexorable Rise of N-of-1 Personalized Oncology

The lack of clinical access to N-of-1 personalized treatment for those hosting advanced cancer is a downstream crisis that rivals our upstream failure in comprehensive prevention through lifestyle and behavioral change. For decades, oncology has revolved around the drug rather than the patient, treating organs

Ship charting new terrain, sun rising

Out of Crises Comes Opportunity: Will You Seize It?

You are sitting in your virtual boardroom, clinical space, or manufacturing plant, contemplating the future. In addition to us all doing our personal and professional best to lift our communities above crisis, we attend online sessions, keep up with a torrent of emails, and consider the troubling question about our economic future. Solely on that subject, one thing is clear: out of crises profound business opportunity is often born. This

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Social Media’s Free Ride Is Over: Challenges and Opportunities

As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. The social media ‘organic reach’ free ride is officially over. It has been for a while—ever since Facebook pulled in the

Lifestyle Medicine’s Indisputable Foundation of Health and Access

Lifestyle Medicine’s Indisputable Foundation of Health and Access

I’ve been professionally engaged with the integrative health and medicine field for the better part of a decade and, as a 28-year cancer ‘thriver’ of a so-called incurable malignancy, I’ve watched this movement up close and personal half my life. Through FON, I’ve consulted hundreds of clinics, businesses, and organizations; participated in chronicling The Rise of Integrative Medicine; and written on the various names and nomenclature—and the numerous tents that

The Rise of Integrative Health and Medicine: The Milestones—1963 to Present

The Rise of Integrative Health & Medicine By Glenn Sabin and Taylor Walsh Introduction by historian John Weeks New 92-page e-book chronicles 120 milestones over 50 years, illustrating the inexorable growth and influence of the integrative health field. The Rise stands in testament to the compelling, sometimes hard-fought, process of how integrative healthcare has changed the face of our country, our educational institutions, our government, and, most importantly, our lives.

Time to Rethink Your Practice Business Model

When COVID hit, many practices and practitioners were already stuck in a routine; the pandemic simply amplified it. Businesses were abruptly turned on their heads because of their reliance on a care delivery and practice business model that was no longer viable. What followed was a rapid transition to telemedicine to ensure continuity of care—and continuity of income—and the realization that not many practices were nimble enough or otherwise positioned

Thinking of Converting to Concierge? Don’t Give Away Your Practice

You started your practice with a mix of capital, sweat, excitement, and risk. You knew you were a skilled clinician and placed faith in your business acumen and those advising you. You believed you would soon be serving patients and earning enough to make a comfortable living that would also support a good life/work balance contributing to a good quality of life—and, one day, a comfortable retirement. As you operated

No Magic Formula to Grow Integrative Health Companies: Start Here Instead

Whether your business is a medical practice, supplement company, pharmacy, technology platform, nonprofit organization, or provider of other goods or services, one thing holds true: there is no single, magic bullet formula to grow your integrative or functional medicine enterprise. Word-of-mouth referrals and the activation of fanatical brand-ambassadors remain the holy grail of any organization. The above is absolute for integrative and functional medicine enterprises. But how does this low-spend,