FON: The Business of Integrative Health & Medicine

Advancing the Global Impact of Integrative Oncology

Society for Integrative Oncology (SIO) spearheads publication in JNCI Institute Monographs, titled ‘Advancing the Global Impact of Integrative Oncology’.

Customer Service in the Age of Integrative and Functional Medicine

Does the end-to-end customer experience your integrative health organization delivers align with a service ethos that drives retention, ensures loyalty, and creates fervent word-of-mouth referrals?

Quality Counts: A Clinician’s Guide to Supplement Quality

Special report on how nutritional supplements are defined, manufactured, and regulated.

Integrative Health’s Place in Medical School Curricula

Only by teaching young medical students about health creation—their own, first—will they become healthier students and, ultimately, healthier practicing physicians. This will also position this next generation of docs to transmit these same teachings to their patients.

When Alternative Cancer Care Kills

Glenn Sabin shares his thoughts on the dangers and misconceptions of alternative cancer care, in contrast to evidence-informed integrative oncology.

Now, More Than Ever, Professional Dietary Supplement Quality Counts

The state of supplement regulation and quality assurance is far more evolved than the industry’s loudest critics choose to believe. But it is far less thorough and consistent than advocates care to admit. There is clearly much room for improvement.

Are Physician Online Dietary Supplement Sales Legal?

Are physician online dietary supplement sales, kickbacks or fee-splitting? Attorney Michael H. Cohen discusses the legal challenge of physician online dietary supplement sales.

Independent Contractor Physician—Kickback or Compensation?

If you’re a successful physician, chiropractor, acupuncturist, or other licensed healthcare provider, and you want to provide overflow patients to another practitioner you hire, then this post if for you. By Michael H. Cohen

Ultimate Guide: Using Community Events to Gain More Patients

Nothing touches people like an ‘in-person, living, breathing, experience’. Whether it’s sports, music or … yes, even health and medical information—LIVE (done well) will always engage more than books, television programs, or websites. Here’s how to make it happen.

‘Educating’ is Most Effective Marketing Strategy for Integrative Health Providers

Medical providers, passionate about delivering health care, often cringe at the subject of marketing and advertising. After all, most didn’t invest years of education to learn about business and marketing—they studied to become healers. To most medical professionals, the concept of advertising to secure patients is anathema. Few physicians are taught the necessary business development…

 
 
 

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