FON: The Business of Integrative Health & Medicine

Patients are Consumers: Ignoring this Fact is Futile

In a perfect world, high-quality, no-cost medical treatment would be available to all, and every practitioner would use the most up-to-date treatment options—therefore other avenues would never need to be considered, and a competitive market wouldn’t exist. But is that true?

Joe Biden’s So-Far Missed Opportunity to Impact Cancer

With the shuttering of Biden Cancer Initiative, There’s a lot to wonder about in regard to Joe Biden’s future as a champion for those affected by cancer’s sinister grip. Can Biden or any politician actually accelerate a so-called ‘cure’ to cancer?

Growing Value and Opportunity for Integrative Oncology in Hospital Settings

Listen to Glenn Sabin interviewed on the influential Relentless Health Value podcast on the topic of integrative oncology in hospital and health system settings. Host Stacey Richter and Glenn discuss the growing science supporting integrative oncology and the profound opportunity for hospitals and cancer centers to engage and educate their communities on true cancer prevention focused on smart lifestyle—read: beyond vaccines, colonoscopies, mammograms and early detection.

Leveraging Medical Savings Accounts for Integrative Health Products and Services

You possess a powerful tool to enhance your business and expand your influence and goodwill for the good of your patients and customers. It’s called a medical savings account. Are you leveraging this tax-deferred tool?

Lifestyle Medicine’s Indisputable Foundation of Health and Access

Lifestyle Medicine’s Indisputable Foundation of Health and Access

The underpinning for integrative health, and all that falls under its umbrella, has always been the fundamentals of lifestyle medicine.

The Rise of Integrative Health and Medicine—Milestones Continued: 2016—2018

The Rise of Integrative Health and Medicine, image of book cover.

An addendum to the 2016 release of The Rise of Integrative Health & Medicine: The Milestones: 1963–Present. We’ve captured milestones from 2016-2018.

The Integrative Health Business: ‘Administrators’ Versus ‘Builders’

Integrative and functional medicine business and organization leaders often struggle from the weight of managing day-to-day operations, which allows neither adequate time nor sufficient resources for the strategic business development and execution efforts required to ensure long-term success.

Establishing Prices for Integrative Health Products and Services

Arrow on 'Pricing' Target

As an integrative functional medicine business owner or executive, you may serve a local, national, international clientele, or a group of constituents comprised of varying demographics and psychographics. So how do you best decide fair market value for what you offer?

Is Functional Medicine Becoming a Commodity?

Bag of soybeans illustrating a commodity

Functional medicine should never be considered indistinguishable; widely accessible? Yes. Indistinguishable? No. I am deeply concerned that certain functional medicine enterprises are in danger of becoming a commodity.

Testimonials: How to get them. How to Promote them.

Testimonials: How to Get them. How to Promote Them

Given that testimonials significantly influence a prospective customer or patient’s proclivity for your brand, it is incumbent upon you to play an active role in what is said, and where it appears.

 
 
 

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