FON: The Business of Integrative Health & Medicine

Integrative Healthcare: Same Camp, Many Tents

It never fails to amaze how this growing but still fragmented subset of medicine that is integrative healthcare is comprised of so many loosely affiliated groups and monikers. Here’s a partial list: Integrative Medicine, Functional Medicine, Holistic Medicine, Preventive Medicine, Lifestyle Medicine, Longevity Medicine, Naturopathy, Traditional Chinese Medicine and Complementary and Alternative Medicine, Chiropractic Medicine, Ayurvedic Medicine.

How to Get Paid Delivering Integrative Medicine

The future of evidence-based integrative healthcare delivery is limited to its economic feasibility, at both the consumer and practitioner level. This post focuses on the latter.

Yoga Milestone—First CME-Approved Conference Supports Therapeutic Value

The Mountain Pose Medicine & Yoga Symposium took place in gorgeous Copper Mountain, Colorado August 22—26, 2012. The seminal gathering marked the first CME (continuing medical education) accredited program for yoga in the United States.

Integrative Medicine as Standard of Care

The answer—the so-called magic bullet—has always been prevention. This is why the principles of integrative medicine are destined to become the new standard of care. The long-term alternative to wellness, holistic, preventive and lifestyle medicine—the tenets of integrative medicine—is clearly a very sick, insolvent country.

Affordable Care Act and Access to Integrative Medicine–What Does it Really Mean?

Well, that depends on who you ask. Those within the integrative healthcare field and the disbelieving skeptics alike, offer quite divergent views.

The Evolution of Integrative Medicine Law and what the Future Portends

I recently caught up with attorney Michael H. Cohen to get a current perspective on all things integrative health from his modern legal lens.

Social Media: Opportunity or Risk for Growing Integrative Medicine Practices?

This article aims to provide general guidance to integrative medicine providers interested in creating a foundational, legally sound, social media (aka social business) strategy to better engage current customers and new prospects alike.

The Role of Philanthropy in the Evolution of Integrative Medicine

Philanthropy has contributed greatly to the maturation of integrative medicine/oncology clinical programs. This is especially true within the academic medical center setting, and has had a profound effect on the growing consumer base of integrative medical services and natural products–an industry now estimated at over $50 billion annually.

How to maximize readership of your blog content

If you are up and running with your new blog strategy, then you are on your way to creating a bevy of interesting, relevant content around integrative medicine services and your center’s brand. Creating great content is a important start, but now you’re ready for your content to be noticed and read more widely.

Creating a Sustainable Blog Strategy for Your Integrative Center

The process of consistently creating quality, informative content around your brand (center or clinic) is not easy. However, maintaining a quality long-term program doesn’t need to be difficult if you follow these basic guidelines.

 
 
 

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