FON: The Business of Integrative Health & Medicine

The Evolution of Integrative Medicine Law and what the Future Portends

I recently caught up with attorney Michael H. Cohen to get a current perspective on all things integrative health from his modern legal lens.

Social Media: Opportunity or Risk for Growing Integrative Medicine Practices?

This article aims to provide general guidance to integrative medicine providers interested in creating a foundational, legally sound, social media (aka social business) strategy to better engage current customers and new prospects alike.

The Role of Philanthropy in the Evolution of Integrative Medicine

Philanthropy has contributed greatly to the maturation of integrative medicine/oncology clinical programs. This is especially true within the academic medical center setting, and has had a profound effect on the growing consumer base of integrative medical services and natural products–an industry now estimated at over $50 billion annually.

How to maximize readership of your blog content

If you are up and running with your new blog strategy, then you are on your way to creating a bevy of interesting, relevant content around integrative medicine services and your center’s brand. Creating great content is a important start, but now you’re ready for your content to be noticed and read more widely.

Creating a Sustainable Blog Strategy for Your Integrative Center

The process of consistently creating quality, informative content around your brand (center or clinic) is not easy. However, maintaining a quality long-term program doesn’t need to be difficult if you follow these basic guidelines.

Why your blog strategy is so important

A blog provides your center with a platform to engage consumers, giving you the ability to establish trust and thought leadership with current and prospective patient clients.

Why You Should Attend This Year’s Society for Integrative Oncology Conference

If your center provides conventional or integrative oncology care with medical oncologists on staff, or otherwise offers supportive cancer care services across a spectrum of interventions–i.e., nutritional support,  exercise physiology, mindfulness-based stress reduction techniques, acupuncture and psychosocial counseling–you should attend at the Eighth International Conference of the Society for Integrative Oncology (SIO), November 10-12, 2011…

A Patient’s Perspective on the Atlantic’s “The Triumph of New Age Medicine”

Glenn Sabin’s unique perspective on the Atlantic piece, The Triumph of New Age Medicine by David H. Freedman, and the debate that has followed in its wake.

5 Reasons Why Content is King for Growing Integrative Medicine Services

Glenn Sabin shares why the consistent creation and delivery of informative content not only drives recognition of your organization and builds traffic—both physically and virtually—it also engenders trust around your brand.

Leveraging the Science

Most integrative medicine clinics and centers do a poor job communicating to their patients and prospective patients about the evidence supporting their clinical recommendations and interventions. While it’s accurate to say that the science base for integrative medicine is a mere fraction of that for conventional interventions and pharmaceuticals, the amount of quality research and…

 
 
 

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