FON: The Business of Integrative Health & Medicine

How to maximize readership of your blog content

If you are up and running with your new blog strategy, then you are on your way to creating a bevy of interesting, relevant content around integrative medicine services and your center’s brand. Creating great content is a important start, but now you’re ready for your content to be noticed and read more widely.

Creating a Sustainable Blog Strategy for Your Integrative Center

The process of consistently creating quality, informative content around your brand (center or clinic) is not easy. However, maintaining a quality long-term program doesn’t need to be difficult if you follow these basic guidelines.

Why your blog strategy is so important

A blog provides your center with a platform to engage consumers, giving you the ability to establish trust and thought leadership with current and prospective patient clients.

Why You Should Attend This Year’s Society for Integrative Oncology Conference

h5. If your center provides conventional or integrative oncology care with medical oncologists on staff, or otherwise offers supportive cancer care services across a spectrum of interventions–i.e., nutritional support,  exercise physiology, mindfulness-based stress reduction techniques, acupuncture and psychosocial counseling–you should attend at the Eighth International Conference of the Society for Integrative Oncology (SIO), November 10-12,…

A Patient’s Perspective on the Atlantic’s “The Triumph of New Age Medicine”

Glenn Sabin’s unique perspective on the Atlantic piece, The Triumph of New Age Medicine by David H. Freedman, and the debate that has followed in its wake.

5 Reasons Why Content is King for Growing Integrative Medicine Services

Glenn Sabin shares why the consistent creation and delivery of informative content not only drives recognition of your organization and builds traffic—both physically and virtually—it also engenders trust around your brand.

Leveraging the Science

h5. Most integrative medicine clinics and centers do a poor job communicating to their patients and prospective patients about the evidence supporting their clinical recommendations and interventions. h5. While it’s accurate to say that the science base for integrative medicine is a mere fraction of that for conventional interventions and pharmaceuticals, the amount of quality…

Integrative Oncology Featured at ASCO Annual 2011 Meeting

Integrative oncology research and discussions will be featured prominently during the ASCO 2011 Annual Meeting this weekend in Chicago, with several presenters among Society for Integrative Oncology leadership.

H.R. 3590 & Executive Order 13544–Integrative Medicine Game Changers?

h5. House Resolution 3590, aka the Patient Protection and Affordable Care Act (PPACA), and House Resolution 4872, aka the Health Care and Education Reconciliation Act, combined to create the monumental healthcare reform law of 2010. Executive Order 13544, a requirement under H.R. 3590, established the Advisory Group on Prevention, Health Promotion, and Integrative and Public…

Integrative Medicine is Personalized Medicine

Although a decade after decoding the human genome has not yet resulted in the panacea leading to game-changing cures that were once thought possible, huge strides are being made in growing the knowledge base of genomics, as well as molecular immunology and biotechnology.

 
 
 

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