FON: The Business of Integrative Health & Medicine

Improving the Health of the Integrative Health Enterprise

My job—and the reason why FON exists—is to communicate to as large an audience as possible about the business of integrative health, and to offer ways in which an organization can be best positioned or repositioned for consistent growth and prosperity. I go about this work through my consulting practice and by consistently writing, teaching, and engaging those in the field.

7 Critical Steps to Mastering Your Integrative and Functional Medicine Sales Funnel

Unless, through other means, you’ve created powerful word-of-mouth referrals to keep you booked for months in advance, you need a well-oiled sales pipeline—a funnel—that collects leads and converts prospects to customers.

The Best Social Media Networks to Grow Your Integrative Medicine Practice

There are hundreds of major, active social media platforms. However, companies that attempt to engage with too many dilute their efforts and fail to make impact.

New Report Chronicles Cost-Effectiveness of Integrative Medicine

Health plan managers, employers, state insurance regulators, and health policy specialist or innovative insurance executive will find that this simple report opens the doors not only to considerable costs savings potential, but to care outcomes that millions of Americans have come to rely on.

HHS Shuns Congressional Intent on ACA’s Practitioner Non-Discrimination Language

[Courtesy of John Weeks/The Integrator Blog]
The US. Department of Health and Human Services effectively told those following “non-discrimination in health care” (Section 2706) that HHS will not, anytime soon, abide by the law.

9 Ways to Earn Your Patient’s Lifetime Value

According to Wikipedia, customer lifetime value—what we’ll refer to as patient lifetime value (PLV)—predicts net profit attributed to the entire future relationship with a customer. Though extraordinarily important, it’s often overlooked by most integrative and functional medicine practices.

An Integrative Oncology Patient’s Thoughts on ‘Cancer: Emperor of All Maladies’

As a 24-year cancer survivor I watched Cancer: Emperor of all Maladies with mixed emotions. From this patient’s perspective, the film is all about the ‘tumor’ and treats the host, aka the patient, as almost an irrelevant, disconnected entity.

Grow Your ‘List’ to Grow Your Integrative Health Business

There’s no single magic silver bullet approach for growing integrative health and medicine practices today. It requires comprehensive strategy featuring a range of digital and non-digital communication tactics, of which growing a list for email marketing is incredibly important.

Do Online Coupons for Integrative Medicine Services Violate Stark and Fee-Splitting Laws?

Many integrative practitioners and online enterprises want to know whether Stark, anti-kickback, and fee-splitting laws are violated by business arrangements that offer online coupons or web-based coupons to customers. Let’s break this question down a bit for analysis. First, Stark self-referral law is on the federal level. We are only interested in federal law if…

Opportunities for Academic and Hospital-based Integrative Medicine in a Value-Based World

According to Glenn Sabin, “to survive and ultimately thrive in today’s fast-changing environment, it’s crucial that academic centers, hospitals and health systems draw clear, accurate financial lines between their integrative medicine offerings and higher margin service lines.”

 
 
 

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