Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business.
[This article originally appeared on the Altarum Institute Health Policy Forum blog, and is used with permission.] The advances made across the archipelago of integrative health and medicine disciplines in 2015 continue to be significant. If not yet a “movement,” the practices continue their inexorable flow into the established precincts of medicine, wellness, and prevention….
Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your ear to the ground.
For centuries, medical practitioners and scientific thought leaders have used various forms of content to establish and extend their positions. The written and spoken experiential word, in combination with research activities and publication in the medical literature, are the primary drivers of thought leadership.
Your niche is the space into which you must direct your expertise with laser-like focus to break through the clutter of consumer (or medical professional) information overload.
Your personal brand is who you are, representing your life, work, and purpose, therefore it ultimately influences all those around you—essentially your personal brand impacts how others feel. The first step in determining what your ‘integrative health personal brand’ should embody is to honestly and thoroughly answer this set of 10 core questions….
New 7-part series aims to provide the basic framework under which you can begin focusing on becoming a thought leader by creating a platform from which to spread your message with more impact, enlarge your community of followers, and achieve your professional goals.
Alternative, integrative medicine, functional, holistic, CAM, restorative, lifestyle… what’s in a name? This article explores the latest trending data for the various names and nomenclature comprising the field.
Regardless if you are new to the industry or a veteran, if you desire to keep abreast of what’s happening in the fast-evolving integrative health and medicine industry, the Integrator is essential reading.
My job—and the reason why FON exists—is to communicate to as large an audience as possible about the business of integrative health, and to offer ways in which an organization can be best positioned or repositioned for consistent growth and prosperity. I go about this work through my consulting practice and by consistently writing, teaching, and engaging those in the field.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
We will also send you the best of our blog—The Business of Integrative Health & Medicine.