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FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

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Social Media’s Free Ride Is Over: Challenges and Opportunities

As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. The social media ‘organic reach’ free ride is officially over. It has been for a while—ever since Facebook pulled in the

Advancing the Global Impact of Integrative Oncology

There is an incredible amount of inaccurate information on holistic, integrative, and alternative approaches to preventing cancer, treating cancer, managing the symptoms of cancer treatment, and supporting long-term survival. The importance of clarifying and disseminating vital information led to the founding of the Society for Integrative Oncology (SIO) in 2003. The organization’s mission is to bring scientific rigor to the evolving field, and to help translate these findings to most

Quality Counts: A Clinician’s Guide to Supplement Quality

Quality: It’s a Clinical Issue Dietary supplements have become an integral part of American life—and American healthcare. Despite the recession, the supplement industry has grown steadily at 5%-6% per year–twice the rate of OTC drugs. According to a 2011 report from the National Center for Health Statistics, more than half of all U.S. adults regularly take supplements. A 2016 survey sponsored by the Council for Responsible Nutrition, puts the figure

Integrative Health’s Place in Medical School Curricula

The Academic Consortium of Integrative Medicine & Health has grown to over 70 members comprising leading academic institutions, hospitals, and health systems. Its members are actively involved in clinical services, research, and educational programming specific to the field of integrative health and medicine. Is there any doubt that medical school curricula will follow this same trajectory? It’s actually been happening for some time, but only recently thrust into the news

When Alternative Cancer Care Kills

If given a cancer diagnosis, we each ultimately determine whom to trust to manage our care. We are in control of how we research, consider, and source treatment options, and the best path toward long-term survival. Though there can be geographical access issues, financial considerations, and legal limitations to weigh, the choices are largely ours to make. For some folks, closely-held faith-based or spiritual beliefs influence the type of care

Now, More Than Ever, Professional Dietary Supplement Quality Counts

Practitioner brands must deal with an absence of consensus on the criteria that define optimal quality. “Be prepared to compete on the battlefield of quality,” said nutrition industry consultant Michael D. Levin. Speaking at Holistic Primary Care’s 2017 Practitioner Channel Forum, Mr. Levin said he expects, “increased demand for transparency in all channels, but especially in the practitioner channel.” The quality imperative was a recurring theme throughout the Forum, which

Independent Contractor Physician—Kickback or Compensation?

If you’re a successful physician, chiropractor, acupuncturist, or other licensed healthcare provider, and you want to provide overflow patients to another practitioner you hire, is it a kickback if you pay that second practitioner as an independent contractor? Are payments to an independent contractor physician a kickback? Kickback Basics Let’s review some kickback basics, to start. Stark (or self-referral) arises when the physician refers patients to an entity in which

Ultimate Guide: Using Community Events to Gain More Patients

Live presentations are the most powerful communication medium. Nothing touches people like an ‘in-person, living, breathing, experience’. Whether it’s sports, music or … yes, even health and medical information—LIVE (done well) will always engage more than books, television programs, or websites. Successful integrative and functional medicine solo practitioners, practices, and centers that know their stuff inside-out have an incredible amount of passion and confidence for their specialty, and share another

‘Educating’ is Most Effective Marketing Strategy for Integrative Health Providers

Medical providers, passionate about delivering health care, often cringe at the subject of marketing and advertising. After all, most didn’t invest years of education to learn about business and marketing—they studied to become healers. To most medical professionals, the concept of advertising to secure patients is anathema. Few physicians are taught the necessary business development aspects of growing a sustainable clinic or center during medical school. And getting one’s head