I’ve written more in the last five years than the previous two decades combined. This body of work, for FON, exceeds 150 posts on this blog, scores of articles for other outlets, three e-books, and one very personal memoir. In my previous career—publisher of a consumer magazine—I contributed a whopping two articles over 25 years; and they needed a lot of cleaning up. But that was okay, I didn’t fancy
Search engine optimization (SEO) remains critical to driving traffic to your website to engage prospective patients and clients. However, fast-paced technology may have overtaken you. Your current efforts may be for naught, mistakenly based on outdated practices. Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short
For the last five years I’ve consistently blogged on all aspects of business and brand development for integrative health businesses, clinics, and organizations. This edition points to archival content which I believe will have the most impact on your future success. 1. Assess First, then Strategize & Execute Before you can accurately define the best forward strategy, you must: home in on where you are; align your business and personal
By Taylor Walsh [This article originally appeared on the Altarum Institute Health Policy Forum blog, and is used with permission.] The advances made across the archipelago of integrative health and medicine disciplines in 2015 continue to be significant. If not yet a “movement,” the practices continue their inexorable flow into the established precincts of medicine, wellness, and prevention. And they are likely to find more adoption in 2016. Here are a
This is the sixth installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your
This is the fourth installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Establishing thought leadership is not very complex once you’ve built a solid platform from which to operate. Once you have identified your personal brand, created a powerful baseline platform, and differentiated the
This is the third installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Now that we have identified and examined the core elements for creating your integrative health personal brand and platform, it’s time to take the next step to differentiate your unique position and
This is the second installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together When most people think about a brand, they think about a name and a logo. While these labels and graphics that establish your ‘look and feel’ are important, a personal brand—when thoughtfully
This is the first installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Many professionals within the vibrant integrative health space possess masterful clinical abilities, significant scientific subject-matter expertise, and entrepreneurial business savvy. However, too few have consistently leveraged their significant attributes in the effort