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FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

H.R. 3590 & Executive Order 13544–Integrative Medicine Game Changers?

House Resolution 3590, aka the Patient Protection and Affordable Care Act (PPACA), and House Resolution 4872, aka the Health Care and Education Reconciliation Act, combined to create the monumental healthcare reform law of 2010. Executive Order 13544, a requirement under H.R. 3590, established the Advisory Group on Prevention, Health Promotion, and Integrative and Public Health. Over time this executive order may profoundly change our healthcare delivery model. In fact, it

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Integrative Medicine is Personalized Medicine

In conventional medicine, personalized medicine is all the buzz. Although a decade after decoding the human genome has not yet resulted in the panacea leading to game-changing cures that were once thought possible, huge strides are being made in growing the knowledge base of genomics, as well as molecular immunology and biotechnology. Over 2000 molecular diagnostic and genetic tests are available today with many novel targeted therapies in the pipeline.

The Economic Potential of Integrative Medicine

With a growing list of integrative medicine and integrative oncology centers and clinics in the U.S., and a recent report from Nutrition Business Journal stating that consumption of natural products and integrative medicine services is projected to reach $50B annually—those on the outside looking in would assume that it’s an exciting and lucrative time to be an integrative practitioner. Well, yes and no. A combination of consumer demand, clinical outcomes

CAM is Dead

Over the past 25 years, practitioners integrating the best of Western and Eastern medicine have endured a series of catch-all titles describing their model of care. Until recently, all medicine not tacking closely to Western conventional allopathic care was termed “alternative”. The term complementary and alternative medicine (CAM) began to seep into mainstream medical vernacular about 1998 when NIH’s National Center for Complementary and Alternative Medicine (NCCAM) became a full-fledged

7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root Causes

Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business. Do you have an established practice with lots of word-of-mouth physician and patient referrals? It’s a certainty these referred prospects will look at your website before committing to see you. Have you opted-out of Medicare and operate a direct-pay practice? All the more

HHS Shuns Congressional Intent on ACA’s Practitioner Non-Discrimination Language

In an April 24, 2015 e-mail made available to the Integrator by Mike Jawer of the American Association of Naturopathic Physicians (AANP), the US. Department of Health and Human Services effectively told those following “non-discrimination in health care” (Section 2706) that HHS will not, anytime soon, abide by the law. The background, captured in this article, relates to Section 2706 Non-Discrimination in Health Care of the Affordable Care Act. More

5 Legal Issues Integrative Health Practitioners Need to Know for 2015

With 2015 right around the corner, here are 5 legal and regulatory issues that integrative health practitioners need to know. 1. No Defined Legal Category Integrative medicine remains outside the bounds of a professional category defined by law—unlike, say, “physical therapy” or “psychology.” This means that the rest of healthcare law has to be borrowed, modified, or adapted to fit integrative health. For example, integrative medicine physicians must mitigate the

Dwindling Skeptics and Rise of Integrative Health and Medicine

With the field’s steady ascent we’ve witnessed a continual decline in its nonbelievers. As a 25-year cancer patient who implemented a successful integrative oncology regimen soon after diagnosis, I have witnessed—up close and personal—the inexorable march and development of integrative medicine. Since launching FON and joining the integrative health industry full time, I have written extensively on both the business challenges and opportunities present in the field today. Thanks to

The Absurd Economics of Nutrition and Exercise

It’s fair to say that, to a large extent, America has long fostered a culture and environment conducive to physical inactivity and nutritional-based disease. With today’s prevailing science clearly showing that teaching and practicing lifestyle medicine significantly decreases the top chronic health conditions plaguing society—i.e., diabetes, obesity, heart disease and certain cancers—moving more firmly in this healthier, logical direction would subsequently trigger a vast increase in human productivity and output,