FON: The Business of Personalized Medicine

Disruptive Functional Medicine Innovation Drives Value-Based Future at Cleveland Clinic

By Taylor Walsh and Glenn Sabin “The instinct of every leader is to frame disruption as a threat—even if it constitutes an extraordinary opportunity for growth by reaching more people more affordably. If today’s hospitals set up focused-hospitals to disrupt themselves…the evolution can be profitable rather than painful.” ~Clayton Christensen,The Innovator’s Prescription, 2009¹ Christensen, one of the nation’s leading authorities on disruptive innovation in business, wrote those words at a time after the

Institution-Based Integrative Medicine: Current Economic Challenges and Opportunities

I recently heard from the clinical director of a major academic integrative medicine program based in a large, progressive institution. His program is one of the originals with a steady following of patients. But the program had a problem: it was losing money. It’s the typical story of 90-minute comprehensive new-patient consults, and extensive follow-ups; appointments that require time to hear a patient’s story and explore root causes, as opposed

Let Others Sing Your Praises… So You Don’t Have To

Craft all the fancy copywriting and tight messaging you like. It’s helpful. Create elegant brochures highlighting your professional credentials, and illustrating your products and services. Polish your professional positioning and image. People like to engage with those they feel they can trust. You can even scream from rooftops about how great you, your team, and your products are. Purchased print and radio advertising will do that. And though it might