FON: The Business of Integrative Health & Medicine

Telemedicine Legal Series—Part 2: Licensing Issues

Do you know the licensing issues surrounding telehealth and telemedicine–and laws involving practice across state lines? Learn about ‘home state’ and ‘remote state’, licensure and the powers granted to states to regulate health and welfare.

7-Part Telemedicine Legal Series—Introduction

Integrative health providers everywhere are looking to expand from a brick-and-mortar practice to one that includes online and mobile patient services. Does this describe you? Expert healthcare attorney Michael H. Cohen provides FON readers a comprehensive 7-part legal series on telemedicine, that debuts with this introduction.

Why I Write—and Why You Should, Too

Glenn Sabin discusses writing for influence and earning clients by being helpful, relevant and engaging. Today’s best form of ‘selling’ and ‘marketing’.

7 SEO Myths & Their Effect on Your Integrative Health Brand

Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.

Content Guide to Growing Your Integrative Medicine Business

Here are 10 FON posts that will have the most impact on your future business success.

Integrative Health Business Development: Assess First, then Strategize & Execute

Whether you are launching or looking to grow a new practice, service, or other type of integrative health enterprise, you can make significant progress toward reshaping your brand or business strategy by prudently following FON’s method on your own.

7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root Causes

Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business.

Integrative Healthcare: Value Ready in 2016?

[This article originally appeared on the Altarum Institute Health Policy Forum blog,  and is used with permission.] The advances made across the archipelago of integrative health and medicine disciplines in 2015 continue to be significant. If not yet a “movement,” the practices continue their inexorable flow into the established precincts of medicine, wellness, and prevention….

Becoming an Integrative Health Thought Leader: Part 6—Monitoring + Promoting Your Brand

Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your ear to the ground.

Becoming an Integrative Health Thought Leader: Part 4—Content Strategy

For centuries, medical practitioners and scientific thought leaders have used various forms of content to establish and extend their positions. The written and spoken experiential word, in combination with research activities and publication in the medical literature, are the primary drivers of thought leadership.

 
 
 

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