FON: The Business of Integrative Health & Medicine

7-Part Telemedicine Legal Series—Part 4: Standard of Care Issues

How do healthcare practitioners handle standard of care issues when diagnosing and treating from a distance? Expert healthcare attorney Michael H. Cohen weighs in.

How to Use Persuasion to Engage Integrative Medicine Customers

When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE.
Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects.

Telemedicine Legal Series—Part 3: E-Prescribing

Did you know that the law handles telemedicine prescription differently than diagnosing and treating remotely? In part 3 of our popular telemedicine series, expert healthcare attorney Michael H. Cohen shares how providers can best comply.

11 Essentials for Your Integrative Medicine Business Plan

Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan. Glenn Sabin provides guidance on the essential 11 components you need to include.

Telemedicine Legal Series—Part 1: Practice Issues

What is the difference between ‘telehealth and ‘telemedicine’? Expert healthcare attorney Michael H. Cohen explains the laws governing both the practice of medicine and other health professions. Learn legal definitions and more.

Telemedicine Legal Series—Part 2: Licensing Issues

Do you know the licensing issues surrounding telehealth and telemedicine–and laws involving practice across state lines? Learn about ‘home state’ and ‘remote state’, licensure and the powers granted to states to regulate health and welfare.

7-Part Telemedicine Legal Series—Introduction

Integrative health providers everywhere are looking to expand from a brick-and-mortar practice to one that includes online and mobile patient services. Does this describe you? Expert healthcare attorney Michael H. Cohen provides FON readers a comprehensive 7-part legal series on telemedicine, that debuts with this introduction.

Why I Write—and Why You Should, Too

Glenn Sabin discusses writing for influence and earning clients by being helpful, relevant and engaging. Today’s best form of ‘selling’ and ‘marketing’.

7 SEO Myths & Their Effect on Your Integrative Health Brand

Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.

Content Guide to Growing Your Integrative Medicine Business

Here are 10 FON posts that will have the most impact on your future business success.

 
 
 

Get FON: The Business of Integrative Medicine blog delivered FREE to your inbox!