How to Improve Your Integrative Medicine Brand Identity
Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider.
FON: The Business of Integrative Health & Medicine
PCORI Includes ‘CAM’ in First Funding Announcement
Notably, the list of 25 initial PCORI awards includes two that are CAM or integrative health focused. One is Evaluation of a Patient-Centered Risk Stratification Method for Improving Primary Care for Back Pain. The second is led by University of Pittsburgh researcher Michael Schneider, DC, PhD: A Comparison of Non-Surgical Treatment Methods for Patients with Lumbar Spinal Stenosis.
UPDATE: Insurance Coverage for Integrative Healthcare Services in 2014
Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. While HHS Secretary Sibelius moves forward to ensure its implementation, the AMA contemplates what actions they may take to upend this landmark non-discrimination language.
How to Sell Integrative Healthcare to Corporate America
A practical baseline approach for any integrative healthcare provider wanting to engage self-insured companies in meaningful dialogue around the attributes of whole person care. Integrative health clinical modalities and approaches are still relatively unknown to corporate America. They need your help!
Self-Insured Employers and Integrative Medicine: The Perfect Marriage
Integrative healthcare providers have been well positioned to provide quality corporate wellness programs and executive physicals for some time. Closely connected to this phenomenon, literally, is the largely overlooked fact that more than 100 million Americans today receive their healthcare benefits through self-insured companies.
Integrative Medicine is a Story, Not an Advertisement
In contrast to interruptive forms of advertising, content development allows integrative healthcare providers the opportunity to create thoughtfully crafted stories. Done right and targeted, storytelling engages. It has the profound power to connect on an emotional level.
Hospital Systems Ignore Integrative Medicine at their Peril
The majority of hospital systems and cancer centers in major U.S. markets now offer an integrative medicine program of some shape or form.
16 Blogging Basics for Your Integrative Medicine Brand
Following these rules to activate the writing of your blog posts—even if you are not a prolific scribe—will help keep your writing focused.
My Story and Healing Journeys
On this blog I write almost entirely about the business of integrative medicine for FON, so you may not know that I am a longtime cancer survivor. In fact, my journey with malignant disease, which began 21 years ago, has shaped my life and career in the field of integrative healthcare.
Integrative Medicine Thought Leadership
Thought leadership in any industry is important, but in the medical world it is essential for success. If you aspire to influence colleagues, peers, administrative decision-makers or the public, you need to become a thought leader. If you aim to influence those in your field and beyond—and the consumer public at the national or international level—there is simply no other practical route to get there.
