FON: The Business of Integrative Health & Medicine

Joe Biden’s So-Far Missed Opportunity to Impact Cancer

With the shuttering of Biden Cancer Initiative, There’s a lot to wonder about in regard to Joe Biden’s future as a champion for those affected by cancer’s sinister grip. Can Biden or any politician actually accelerate a so-called ‘cure’ to cancer?

Growing Value and Opportunity for Integrative Oncology in Hospital Settings

Listen to Glenn Sabin interviewed on the influential Relentless Health Value podcast on the topic of integrative oncology in hospital and health system settings. Host Stacey Richter and Glenn discuss the growing science supporting integrative oncology and the profound opportunity for hospitals and cancer centers to engage and educate their communities on true cancer prevention focused on smart lifestyle—read: beyond vaccines, colonoscopies, mammograms and early detection.

Leveraging Medical Savings Accounts for Integrative Health Products and Services

You possess a powerful tool to enhance your business and expand your influence and goodwill for the good of your patients and customers. It’s called a medical savings account. Are you leveraging this tax-deferred tool?

The Integrative Health Business: ‘Administrators’ Versus ‘Builders’

Integrative and functional medicine business and organization leaders often struggle from the weight of managing day-to-day operations, which allows neither adequate time nor sufficient resources for the strategic business development and execution efforts required to ensure long-term success.

Establishing Prices for Integrative Health Products and Services

Arrow on 'Pricing' Target

As an integrative functional medicine business owner or executive, you may serve a local, national, international clientele, or a group of constituents comprised of varying demographics and psychographics. So how do you best decide fair market value for what you offer?

Is Functional Medicine Becoming a Commodity?

Bag of soybeans illustrating a commodity

Functional medicine should never be considered indistinguishable; widely accessible? Yes. Indistinguishable? No. I am deeply concerned that certain functional medicine enterprises are in danger of becoming a commodity.

‘Naming’ Your Integrative Health or Functional Medicine Business

Textured background with text - 'Naming' Your Integrative or Functional Medicine Business

Properly naming your integrative medicine enterprise is critical to your success. Careful consideration must go into this decision-making as you develop the brand ethos of your organization and define your target customers.

We’re All in Sales: Advancing Integrative Health

You don’t have to be part of a formal sales team to be ‘in sales’. We are all in sales. Yes, including you. You just may not have realized it yet.

The Power of Effective Copywriting to Engage and Sell

You may pen exceptional prose, do a bang-up job on crafting business reports, or churn out scientific papers with ease—but are you the best person to write the content for your website, collateral, advertisements, or any number of key copy and messaging areas organization-wide? Or even for your small business?

Your Integrative Health Brand and Platform: Invest or Fail

Your brand positioning matters. If you do not budget and invest in the core aspects of your brand and platform, in unison, and upfront, you are ultimately impeding your cash-flow and disadvantaging your enterprise right out of the gate.

 
 
 

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