I am often asked: What are the best social media networks in which to grow an integrative or functional medicine practice and position a brand? And I answer: The ones where your current and prospective patients and clients spend the most time, and… The social media networks that you like the most, and can fit into the daily mix of priorities Then I continue with the why, my own examples,
You may have aspirations to draw patients to your integrative or functional medicine clinic from across the country, and attract an international following but, for most practices, being ‘discovered’ by and serving the local community is goal one. Whether yours is an established practice, or you are relatively new on the scene, it’s critical to take ‘ownership’ of your local market. And for that, you need to make it easy
By Taylor Walsh and Glenn Sabin “The instinct of every leader is to frame disruption as a threat—even if it constitutes an extraordinary opportunity for growth by reaching more people more affordably. If today’s hospitals set up focused-hospitals to disrupt themselves…the evolution can be profitable rather than painful.” ~Clayton Christensen,The Innovator’s Prescription, 2009¹ Christensen, one of the nation’s leading authorities on disruptive innovation in business, wrote those words at a time after the
I recently heard from the clinical director of a major academic integrative medicine program based in a large, progressive institution. His program is one of the originals with a steady following of patients. But the program had a problem: it was losing money. It’s the typical story of 90-minute comprehensive new-patient consults, and extensive follow-ups; appointments that require time to hear a patient’s story and explore root causes, as opposed
Craft all the fancy copywriting and tight messaging you like. It’s helpful. Create elegant brochures highlighting your professional credentials, and illustrating your products and services. Polish your professional positioning and image. People like to engage with those they feel they can trust. You can even scream from rooftops about how great you, your team, and your products are. Purchased print and radio advertising will do that. And though it might
All information contained on this website is intended for informational and educational purposes only, and is not intended nor suited to be a replacement or substitute for professional medical treatment or for professional medical advice relative to a specific medical question or condition.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
We will also send you the best of our blog—The Business of Integrative Health & Medicine.