Integrative Oncology Archives | Page 2 of 17

The Power of Effective Copywriting to Engage and Sell

Is your own copywriting hurting your integrative health brand? I write quite a bit: for this blog and my personal blog. I regularly craft comprehensive assessments and business development strategy documents for clients, and I’ve authored a memoir. Everyone looking to be a thought leader (aka key opinion leader or KOL) in the integrative health field—or wanting to be well-positioned within their local community—should write. I discuss this here and

Integrative Health Business Development: Assess First, then Strategize & Execute

The engagement process through which I lead companies, regardless of their size and type, is always the same: Assess, Strategize, Execute. This essential process need not be all that complicated when you carefully peel back the layers and conduct a review in an organized, comprehensive manner. The Assessment exercise is key, allowing transition from a disordered entity to a logical, clearly defined framework; often, in relatively short order. Whether you

Integrative Oncology Breast Cancer Clinical Practice Guidelines Published in JNCI Monographs

The Society for Integrative Oncology has published a first-of-its kind breast cancer clinical practice guidelines in the Journal of the National Cancer Institute Monographs coinciding with the 11th International Conference of the Society for Integrative Oncology held this week in Houston, Texas. With over 80% of breast cancer patients using some form of integrative cancer therapy following diagnose, these timely guidelines will bring much needed clarity and support to women

The Pebble in the Pond: How Integrative Leadership Can Bring About Transformation

By Taylor Walsh The ascent of integrative health is moving apace. The hit-or-miss presence of yoga or massage that might be found in a hospital during the last 15 years has evolved into what looks like transformative, existential investments by serious centers of American healthcare. [FON thanks the Bravewell Collaborative for the rights to distribute “The Pebble in the Pond: How Integrative Leadership Can Bring About Transformation.” Access the 44-page paper.]

Preventive Medicine as a Viable Financial Model

Prevention remains the only magic bullet ‘cure’ for most malignancies and chronic disease. It’s where we’re headed. The conundrum for providers lies in delivering the most effective services with sufficient profit margin. I consider the new healthcare law ‘ACA 1.0’ and, thankfully, version 2.0 is just around the (cost curve) bend. Hopefully we are getting closer with current incentives in place rewarding health outcomes via patient-centered medical homes, accountable care

Fee-Splitting 101 for MDs and other Integrative Health Practitioners

By Michael H. Cohen, JD Is it fee-splitting to hire another medical doctor, chiropractor, acupuncturist, or other health care practitioner in your office and give them a “cut” of patient revenues? Fee-splitting, “Stark,” self-referral, and anti-kickback issues concern many health care practitioners who seek legal counsel from our law firm. Here’s one typical scenario: You’re an acupuncturist and you want to hire a second acupuncturist as an independent contractor. The patient pays

Legal Viewpoint: MDs Operating Web-Based Health and Wellness Businesses

By Michael H. Cohen, JD telemedicine laws: who operates the sites and provides content? are the visits to the site considered clinical encounters, or merely visits to receive general information and education? is personalized healthcare advice being given? will the physician be obligated to have medical licensure in the state of the patient, as well as the home state or originating site? is a restricted telemedicine license available? antikickback and

Grab Your Audience! — 12 Foolproof Ways to Open a Speech

In my previous blog in this space, I discussed the concept of mindfulness, and how incorporating mindful speaking can benefit your integrative medicine practice or research. Speaking with that level of focus is important, I said, because your material alone—no matter how strong—can’t create the responses you’re looking for in stakeholders. Let’s say you’re explaining your group or organization’s philosophy of integrative health. You’ve put together an excellent presentation or

An Open Letter to My Friend, John Weeks: By NCCAM’s Josephine Briggs

[Excerpted from FON Presents: In Living Tribute to John Weeks. Download the 64-page eBook.] An open letter to my friend, John Weeks: You will remember six years ago blogging about my appointment as Director of NCCAM to your readers: “Oops, they did it again.” Your post made it clear that you did not hold out much hope for me—or indeed for the overall NIH investment in complementary and alternative medicine.

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