Integrative Oncology Archives | Page 16 of 17

Dietary Supplements: Harmful or Essential? Cutting Through the Unrelenting Rhetoric

What a firestorm! Ever since Dr. Paul Offit’s book, “Do you Believe in Magic: The Sense and Nonsense of Alternative Medicine” was released last summer, there’s been a burst of new negative dietary supplement study results and position papers. Editorials, featuring provocative headlines such as: Enough is Enough: Stop Wasting Money on Vitamin and Mineral Supplements and Don’t Take Your Vitamins, have been published in prominent medical journals and major

Cancer Treatment Centers of America: 800-Pound Marketing Gorilla

Since 2008 most major business sectors have evolved their business development strategies in response to profound changes in the modern marketing landscape. Curiously and with few exceptions, independent hospitals, hospital systems and large medical institutions remain firmly stuck in the 20th century. Not so for Cancer Treatment Centers of America (CTCA). In fact, not one national cancer center matches CTCA’s overall aggressive marketing prowess and sophistication. This includes the top

[Case Study] Negotiating Your Career in Integrative Health and Medicine

Managing a busy consultancy, I work on wide-ranging projects with a diverse collection of medical providers, administrators and small business owners. I always find working with mid-career physicians seeking to reposition their professional futures an especially rewarding assignment. Typically well-trained and board certified, these integrative, functional and lifestyle medicine practitioners possess ample clinical experience but often feel frustrated, trapped within conventional medical delivery models that just feel inadequate.

Grow Your ‘List’ to Grow Your Integrative Health Business

Whether you run an integrative or functional medicine practice, or market other services or products related to the field, building an email subscriber list is critical to the health of your organization. The Gold is in The List Growing your ‘list’ grows your integrative health business because no digital marketing strategy provides a higher return on investment than email marketing. It is the most direct and effective method to actively

9 Ways to Earn Your Patient’s Lifetime Value

I retract my recent post: building a subscriber list isn’t the foremost marketing tactic for growing an integrative medicine practice or brand. Unequivocally, that distinction belongs to securing customer loyalty, in turn, driving patient lifetime value. According to Wikipedia, customer lifetime value—what we’ll refer to as patient lifetime value (PLV)—predicts net profit attributed to the entire future relationship with a customer. Though extraordinarily important, it’s often overlooked by most integrative

The Best Social Media Networks to Grow Your Integrative Medicine Practice

I am often asked: What are the best social media networks in which to grow an integrative or functional medicine practice and position a brand? And I answer: 1. The ones where your current and prospective patients and clients spend the most time, and…

SEO Magic: 7 Ways for New Clients to Find Your Integrative Health Practice

You may have aspirations to draw patients to your integrative or functional medicine clinic from across the country, and attract an international following but, for most practices, being ‘discovered’ by and serving the local community is goal one. Whether yours is an established practice, or you are relatively new on the scene, it’s critical to take ‘ownership’ of your local market. And for that, you need to make it easy

Disruptive Functional Medicine Innovation Drives Value-Based Future at Cleveland Clinic

Christensen, one of the nation’s leading authorities on disruptive innovation in business, wrote those words at a time after the early forces of healthcare disruption had started coalescing, around 2000. He would not have recognized them at that time because they were not dependent upon the technological advances he often cites as the basis for successful disruption. Rather they were, and remain, disruptive in how patients can be most beneficially

Institution-Based Integrative Medicine: Current Economic Challenges and Opportunities

I recently heard from the clinical director of a major academic integrative medicine program based in a large, progressive institution. His program is one of the originals with a steady following of patients. But the program had a problem: it was losing money. It’s the typical story of 90-minute comprehensive new-patient consults, and extensive follow-ups; appointments that require time to hear a patient’s story and explore root causes, as opposed

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