FON: The Business of Integrative Health & Medicine

Why I Write—and Why You Should, Too

Glenn Sabin discusses writing for influence and earning clients by being helpful, relevant and engaging. Today’s best form of ‘selling’ and ‘marketing’.

7 SEO Myths & Their Effect on Your Integrative Health Brand

Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.

Facing Huge Demand, Cleveland Clinic Doubles Its Functional Medicine Center

The Cleveland Clinic’s Center for Functional Medicine will be doubling its physical size and patient care capacities in the coming year, to meet what medical director, Dr. Patrick Hanaway, characterizes as “unbelievable pent up demand for this kind of care.”

Content Guide to Growing Your Integrative Medicine Business

Here are 10 FON posts that will have the most impact on your future business success.

Integrative Medicine Business Development: Assess First, then Strategize & Execute

Whether you are launching or looking to grow a new practice, service, or other type of integrative health enterprise, you can make significant progress toward reshaping your brand or business strategy by prudently following FON’s method on your own.

5 Legal Tips for Setting Up A Functional Medicine Practice

Michael H. Cohen, JD shares 5 legal tips that address some core legal fundamentals when setting up a functional medicine practice.

The Tipping Point: Integrative Health as the Standard of Care

The second decade of the 21st century will be recognized as the tipping point beyond which integrative health and medicine became the standard of care in the United States.

7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root Causes

Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business.

Integrative Healthcare: Value Ready in 2016?

[This article originally appeared on the Altarum Institute Health Policy Forum blog,  and is used with permission.] h5. The advances made across the archipelago of integrative health and medicine disciplines in 2015 continue to be significant. If not yet a “movement,” the practices continue their inexorable flow into the established precincts of medicine, wellness, and…

Becoming an Integrative Health Thought Leader: Part 7—Conclusion

The integrative health industry may be young, but it is vibrant and growing. Relatively small, it is increasingly becoming a contested space. Developing your personal brand, on the road to establishing thought leadership, is necessary to ensure realization of the full potential of your career—all based on the unique goals you set.

 
 
 

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