FON: The Business of Integrative Health & Medicine

Ultimate Guide: Using Community Events to Gain More Patients

Nothing touches people like an ‘in-person, living, breathing, experience’. Whether it’s sports, music or … yes, even health and medical information—LIVE (done well) will always engage more than books, television programs, or websites. Here’s how to make it happen.

‘Educating’ is Most Effective Marketing Strategy for Integrative Health Providers

As an integrative health provider, you are wired to educate. Inside you exists the most powerful marketing machine ever devised by humans: teaching and engaging through quality storytelling.

SEO Magic: 7 Ways for New Clients to Find Your Integrative Health Practice

Whether yours is an established practice, or you are relatively new on the scene, it’s critical to take ‘ownership’ of your local market. And for that, you need to make it easy for people to find you.

Disruptive Functional Medicine Innovation Drives Value-Based Future at Cleveland Clinic

Is the Cleveland Clinic’s Center for Functional Medicine poised to disrupt how chronic disease is treated, and reimbursed from commercial payers and Medicare, by delivering value over volume? [Special Report]

Institution-Based Integrative Medicine: Current Economic Challenges and Opportunities

It is incumbent upon clinical directors of integrative medicine programs to initiate dialogue and present the full value and possibilities of their program and human talent, to leaders within their institutions.

Behind The Decisions: The Anatomy of n of 1

For me, because cancer is incredibly personal, I am committed to playing a vital role in progressive outcomes. Therefore, my book n of 1 needed to be delivered responsibly, accurately, and authentically. To the extent possible, it needed to be beyond reproach. Let me explain.

Politics and Birthing an Industry: All Rise

The Rise of Integrative Health and Medicine—The Milestones: 1963 – Present, a free 92-page e-book, presented by FON and XYMOGEN, highlights over 50 years of our industry’s collective history.

[New e-book] 120 Milestones Mark the “Rise” of Integrative Health and Medicine

Free 92-page e-Book sponsored by FON and XYMOGEN chronicles the integrative and functional medicine field’s historical growth with over 120 Milestones. Download The Rise of Integrative Health and Medicine.

Open Letter to Joe Biden: We Need a Cancer ‘Prevention’ Moonshot

Glenn Sabin’s open to letter to Vice President Biden on the power of true prevention–the critical missing piece of the Cancer Moonshot initiative.

Let Others Sing Your Praises… So You Don’t Have To

If you laser-focus on your customers’ needs and consistently deliver your best work to produce high quality repeatable outcomes, you will create a business culture that speaks to an ethos that folks will rave about. And they will sing your praises to whoever will listen.

 
 
 

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