It never fails to amaze how this growing but still fragmented subset of medicine that is integrative healthcare is comprised of so many loosely affiliated groups and monikers. Here’s a partial list: Integrative Medicine, Functional Medicine, Holistic Medicine, Preventive Medicine, Lifestyle Medicine, Longevity Medicine, Naturopathy, Traditional Chinese Medicine and Complementary and Alternative Medicine, Chiropractic Medicine, Ayurvedic Medicine.
The future of evidence-based integrative healthcare delivery is limited to its economic feasibility, at both the consumer and practitioner level. This post focuses on the latter.
The answer—the so-called magic bullet—has always been prevention. This is why the principles of integrative medicine are destined to become the new standard of care. The long-term alternative to wellness, holistic, preventive and lifestyle medicine—the tenets of integrative medicine—is clearly a very sick, insolvent country.
I recently caught up with attorney Michael H. Cohen to get a current perspective on all things integrative health from his modern legal lens.
This article aims to provide general guidance to integrative medicine providers interested in creating a foundational, legally sound, social media (aka social business) strategy to better engage current customers and new prospects alike.
Philanthropy has contributed greatly to the maturation of integrative medicine/oncology clinical programs. This is especially true within the academic medical center setting, and has had a profound effect on the growing consumer base of integrative medical services and natural products–an industry now estimated at over $50 billion annually.
If you are up and running with your new blog strategy, then you are on your way to creating a bevy of interesting, relevant content around integrative medicine services and your center’s brand. Creating great content is a important start, but now you’re ready for your content to be noticed and read more widely.
If your center provides conventional or integrative oncology care with medical oncologists on staff, or otherwise offers supportive cancer care services across a spectrum of interventions–i.e., nutritional support, exercise physiology, mindfulness-based stress reduction techniques, acupuncture and psychosocial counseling–you should attend at the Eighth International Conference of the Society for Integrative Oncology (SIO), November 10-12, 2011…
Glenn Sabin’s unique perspective on the Atlantic piece, The Triumph of New Age Medicine by David H. Freedman, and the debate that has followed in its wake.
Glenn Sabin shares why the consistent creation and delivery of informative content not only drives recognition of your organization and builds traffic—both physically and virtually—it also engenders trust around your brand.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
We will also send you the best of our blog—The Business of Integrative Health & Medicine.