While certainly true that the human mind and body possesses an innate healing capacity, the phenomena can only be fully unleashed by activating specific powerful triggers. True healing is a complex biological process, not magic.
If your website is not effectively designed and optimized to ‘immediately’ engage visitors, you may be losing more prospective patients or clients than you think.
Prevention remains the only magic bullet ‘cure’ for most malignancies and chronic disease. It’s where we’re headed. The conundrum for providers lies in delivering the most effective services with sufficient profit margin.
Glenn Sabin and nutraceutical expert Lise Alschuler, ND, FABNO attempt to break through the din and unremitting confusion sown by the media whir around dietary supplements, the industry that champions their use and public health in general.
CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.
Based on current CPT codes and anemic Medicare and private payer visit reimbursements, it’s untenable in this economic environment to operate a comprehensive integrative medical delivery model requiring a hamster-wheel-like approach to maintain patient volume and sustain appropriate physician income levels.
Clinic models inform business models and vice versa. But what is the best approach for delivering integrative health and medicine services in your community?
In his excellent post, “Revisiting Escape Fire: The War to Rescue Our Health,” integrative health publisher and thought leader John Weeks questions the impact of this highly regarded documentary as a truly effective healthcare delivery game changer, and he appeals for a harder-hitting sequel to help finish the job. Glenn Sabin takes a closer look.
Frankly, your customers (aka patients) and prospective clients couldn’t care less about you, your ambitions and why your services or products are special. They’re focused on themselves, their own problems and how you might be able to help them. This has always been the reality.
Left unattended, your online reputation can negatively impact the personal brand you’ve worked so long and hard to create as a caring, respected healer. Of course, this is detrimental to the overall health of your practice.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
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