FON: The Business of Integrative Health & Medicine

7 Reasons Integrative and Functional Medicine Practices Fail

Take the pulse of your practice or enterprise, with an honest appraisal of performance in the critical areas offered in this article, to help move you from struggling to fully functional and thriving.

7 Critical Steps to Mastering Your Integrative and Functional Medicine Sales Funnel

Unless, through other means, you’ve created powerful word-of-mouth referrals to keep you booked for months in advance, you need a well-oiled sales pipeline—a funnel—that collects leads and converts prospects to customers.

The Best Social Media Networks to Grow Your Integrative Medicine Practice

There are hundreds of major, active social media platforms. However, companies that attempt to engage with too many dilute their efforts and fail to make impact.

Dean Ornish: Unrelenting Healthcare Disruptor

No one has been a greater force than Dr. Dean Ornish in proving the efficacy and cost-effectiveness of ‘lifestyle over procedures’ for chronic disease. His seminal work, designing whole systems research models and documenting remarkable outcomes—for reversing heart disease and early stage prostate cancer—has been extraordinary. Most impressive has been Ornish’s unwavering determination and skill…

Integrative Medicine Services: When Less is More

If you’re operating a small integrative or functional medicine clinic offering a substantial menu of services, you may inadvertently be undermining your capacity for meaningful engagement with existing and prospective clients (aka patients).

New Report Chronicles Cost-Effectiveness of Integrative Medicine

Health plan managers, employers, state insurance regulators, and health policy specialist or innovative insurance executive will find that this simple report opens the doors not only to considerable costs savings potential, but to care outcomes that millions of Americans have come to rely on.

You Don’t Have to Be Smarter, Just Give Better Care

The key to success in holistic and functional medicine is simply to give better care than the other doctors in your area. Given how utterly dysfunctional mainstream medicine is, these days, it shouldn’t be hard, quipped Mark Menolascino, MD…

Grow Your ‘List’ to Grow Your Integrative Health Business

There’s no single magic silver bullet approach for growing integrative health and medicine practices today. It requires comprehensive strategy featuring a range of digital and non-digital communication tactics, of which growing a list for email marketing is incredibly important.

Do Online Coupons for Integrative Medicine Services Violate Stark and Fee-Splitting Laws?

Many integrative practitioners and online enterprises want to know whether Stark, anti-kickback, and fee-splitting laws are violated by business arrangements that offer online coupons or web-based coupons to customers. Let’s break this question down a bit for analysis. First, Stark self-referral law is on the federal level. We are only interested in federal law if…

Cleveland Clinic’s Center for Functional Medicine: A Test Kitchen for Healthcare’s Future

Firmly rooted in the conceptual paradigms developed by the Institute for Functional Medicine, Cleveland Clinic’s new Center for Functional Medicine puts targeted nutritional interventions—including therapeutic use of nutraceuticals, botanicals, and probiotics—at the forefront of patient care.

 
 
 

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