FON: The Business of Integrative Health & Medicine
Take the pulse of your practice or enterprise, with an honest appraisal of performance in the critical areas offered in this article, to help move you from struggling to fully functional and thriving.
Unless, through other means, you’ve created powerful word-of-mouth referrals to keep you booked for months in advance, you need a well-oiled sales pipeline—a funnel—that collects leads and converts prospects to customers.
There are hundreds of major, active social media platforms. However, companies that attempt to engage with too many dilute their efforts and fail to make impact.
No one has been a greater force than Dr. Dean Ornish in proving the efficacy and cost-effectiveness of ‘lifestyle over procedures’ for chronic disease. His seminal work, designing whole systems research models and documenting remarkable outcomes—for reversing heart disease and early stage prostate cancer—has been extraordinary. Most impressive has been Ornish’s unwavering determination and skill…
If you’re operating a small integrative or functional medicine clinic offering a substantial menu of services, you may inadvertently be undermining your capacity for meaningful engagement with existing and prospective clients (aka patients).
Health plan managers, employers, state insurance regulators, and health policy specialist or innovative insurance executive will find that this simple report opens the doors not only to considerable costs savings potential, but to care outcomes that millions of Americans have come to rely on.
The key to success in holistic and functional medicine is simply to give better care than the other doctors in your area. Given how utterly dysfunctional mainstream medicine is, these days, it shouldn’t be hard, quipped Mark Menolascino, MD…
There’s no single magic silver bullet approach for growing integrative health and medicine practices today. It requires comprehensive strategy featuring a range of digital and non-digital communication tactics, of which growing a list for email marketing is incredibly important.
Many integrative practitioners and online enterprises want to know whether Stark, anti-kickback, and fee-splitting laws are violated by business arrangements that offer online coupons or web-based coupons to customers. Let’s break this question down a bit for analysis. First, Stark self-referral law is on the federal level. We are only interested in federal law if…
Firmly rooted in the conceptual paradigms developed by the Institute for Functional Medicine, Cleveland Clinic’s new Center for Functional Medicine puts targeted nutritional interventions—including therapeutic use of nutraceuticals, botanicals, and probiotics—at the forefront of patient care.