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FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

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A Practical Guide to ‘Episodes of Care Clinical Programs’

This guide is intended to provide value while you explore the potential benefits of episodes of care programs as it relates to your unique practice, medical center, or hospital. Episodes of care programs refer to a specific period during which a patient receives clinical and educational services and support for a particular health condition or illness. These programs utilize a patient-centered, collaborative approach, and incorporate a range of clinical interventions

Thinking of Converting to Concierge? Don't Give Away Your Practice.

Thinking of Converting to Concierge? Don’t Give Away Your Practice

You started your practice with a mix of capital, sweat, excitement, and risk. You knew you were a skilled clinician and placed faith in your business acumen and those advising you. You believed you would soon be serving patients and earning enough to make a comfortable living that would also support a good life/work balance contributing to a good quality of life—and, one day, a comfortable retirement. As you operated

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Physician Specialists and Emerging Practice Business Models: Choosing Forward

If you serve within a specialty practice—as a physician, advanced practitioner, or administrator—you may now have more options for how patient care is delivered, and how the practice is paid. When we think of concierge models of care, we think of internal medicine and primary care—you know, the large concierge care ‘branded’ franchisors that bundle in practice conversions as part of their franchisee services agreement (like MDVIP, SignatureMD, and Castle

Time to Rethink Your Practice Business Model

Time to Rethink Your Practice Business Model

When COVID hit, many practices and practitioners were already stuck in a routine; the pandemic simply amplified it. Businesses were abruptly turned on their heads because of their reliance on a care delivery and practice business model that was no longer viable. What followed was a rapid transition to telemedicine to ensure continuity of care—and continuity of income—and the realization that not many practices were nimble enough or otherwise positioned

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How to Effectively Use LinkedIn to Sell Integrative Health Products and Services

This article focuses on utilizing LinkedIn for sales, business development, and partnerships via organic methods through meaningful engagement, by building long-term rapport, and not being, well, annoying. This piece is not about paid advertising or LinkedIn marketing automation lead tools. I love LinkedIn and use it daily. It’s my favorite go-to social platform. Incredibly effective, it has consistently driven business for FON and my personal brand over the last decade.

Beware of Medical Claims for COVID-19 and Natural Products: New Guidance from AANP

Worldwide, the age of COVID-19 has ushered in a plethora of medical claims concerning the use of natural products to prevent and/or treat the pathogen. Here in the U.S., the Federal Trade Commission (FTC) has been clamping down on bad actors, and those well-intentioned but under-informed about the current, and sometimes opaque, rules of the road. Federal responses have been accelerated by a perniciously persistent pandemic that lacks an approved

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Out of Crises Comes Opportunity: Will You Seize It?

You are sitting in your virtual boardroom, clinical space, or manufacturing plant, contemplating the future. In addition to us all doing our personal and professional best to lift our communities above crisis, we attend online sessions, keep up with a torrent of emails, and consider the troubling question about our economic future. Solely on that subject, one thing is clear: out of crises profound business opportunity is often born.

No Magic Formula to Grow Integrative Health Companies: Start Here Instead

Whether your business is a medical practice, supplement company, pharmacy, technology platform, nonprofit organization, or provider of other goods or services, one thing holds true: there is no single, magic bullet formula to grow your integrative or functional medicine enterprise. Word-of-mouth referrals and the activation of fanatical brand-ambassadors remain the holy grail of any organization. The above is absolute for integrative and functional medicine enterprises. But how does this low-spend,

Patients are Consumers: Ignoring this Fact is Futile

In a recent Medscape editorial, noted bioethicist Art Caplan, PhD remarked on a published commentary by Hastings scholars in Health Affairs titled ‘Patient-Centered Care, Yes; Patients As Consumers, No’. Medscape followed up on the assertions in the published commentary by polling its physician and nurse readers for feedback—results strongly evidenced agreement from those over 55 years old. Caplan, a renowned and influential bioethicist whose work I highly respect, especially in