FON: The Business of Personalized Medicine

Facing Huge Demand, Cleveland Clinic Doubles Its Functional Medicine Center

By Erik Goldman Pictured left to right: Drs. Patrick Hanaway, Mark Hyman and Jeffrey Bland. The Cleveland Clinic’s Center for Functional Medicine (CFM) will be doubling its physical size and patient carecapacities in the coming year, to meet what medical director, Dr. Patrick Hanaway, characterizes as “unbelievable pent up demand for this kind of care.” Since opening in late 2014, CFM practitioners have handled nearly 5,300 total appointments, quickly reaching maximum

Becoming an Integrative Health Thought Leader: Part 7—Conclusion

This is the final installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Can you recognize the majority of these integrative health luminaries by their last name only? Abrams, Alschuler, Amen, Barnard, Benson, Berman, Bland, Block, Blumenthal, Borysenko, Bradley, Brogan, Campbell, Cass, Cates, Chappell, Chopra,

Becoming an Integrative Health Thought Leader: Part 6—Monitoring + Promoting Your Brand

This is the sixth installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your

Becoming an Integrative Health Thought Leader: Part 5—Media

This is the fifth installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together For 25 years I ran a family-owned media company located in the Washington, DC metropolitan area. We published print magazines, produced conferences, and developed and managed websites for our media brands and

Becoming an Integrative Health Thought Leader: Part 4—Content Strategy

This is the fourth installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Establishing thought leadership is not very complex once you’ve built a solid platform from which to operate. Once you have identified your personal brand, created a powerful baseline platform, and differentiated the

Becoming an Integrative Health Thought Leader: Part 3—Unique Positioning

This is the third installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Now that we have identified and examined the core elements for creating your integrative health personal brand and platform, it’s time to take the next step to differentiate your unique position and

Becoming an Integrative Health Thought Leader: Part 2—Branding + Platform

This is the second installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together When most people think about a brand, they think about a name and a logo. While these labels and graphics that establish your ‘look and feel’ are important, a personal brand—when thoughtfully

Becoming an Integrative Health Thought Leader: Part 1—Introduction

This is the first installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Many professionals within the vibrant integrative health space possess masterful clinical abilities, significant scientific subject-matter expertise, and entrepreneurial business savvy. However, too few have consistently leveraged their significant attributes in the effort

Integrative Health: Names, Nomenclature, Trends—Where We Are Headed

In 2012, I wrote a piece describing the integrative health community as being one camp comprising many tents. The article discussed the various sub-groups within the field, including: integrative medicine, functional medicine, holistic medicine, restorative medicine, and lifestyle medicine. I posited then, with numerous ‘tents’ falling under the integrative health camp, that newbie (integrative) health consumers often have difficulty clearly differentiating between numerous names and the nomenclature, thus creating a