Business of Integrative Medicine + Oncology Archives | Page 2 of 15

episodes of care, image of the cover of the pdf book on "episodes of care"

A Practical Guide to ‘Episodes of Care Clinical Programs’

This guide is intended to provide value while you explore the potential benefits of episodes of care programs as it relates to your unique practice, medical center, or hospital. Episodes of care programs refer to a specific period during which a patient receives clinical and educational services and support for a particular health condition or illness. These programs utilize a patient-centered, collaborative approach, and incorporate a range of clinical interventions

Your Integrative Health Brand and Platform: Invest or Fail

Whether you mainly trade on your personal brand or lead an organization, sustainable success is wholly dependent on relationships. It’s based on your reputation in the market, and how you make people feel. Your processes, sales-savvy, or technological prowess alone will not guarantee your success; if you solely rely on tools and process, your empty enterprise will ultimately fail. Don’t get me wrong: your systems and processes are important. So

The Power of Effective Copywriting to Engage and Sell

Is your own copywriting hurting your integrative health brand? I write quite a bit: for this blog and my personal blog. I regularly craft comprehensive assessments and business development strategy documents for clients, and I’ve authored a memoir. Everyone looking to be a thought leader (aka key opinion leader or KOL) in the integrative health field—or wanting to be well-positioned within their local community—should write. I discuss this here and

Integrative Health Business Development: Assess First, then Strategize & Execute

The engagement process through which I lead companies, regardless of their size and type, is always the same: Assess, Strategize, Execute. This essential process need not be all that complicated when you carefully peel back the layers and conduct a review in an organized, comprehensive manner. The Assessment exercise is key, allowing transition from a disordered entity to a logical, clearly defined framework; often, in relatively short order. Whether you

The Pebble in the Pond: How Integrative Leadership Can Bring About Transformation

The ascent of integrative health is moving apace. The hit-or-miss presence of yoga or massage that might be found in a hospital during the last 15 years has evolved into what looks like transformative, existential investments by serious centers of American healthcare. [FON thanks the Bravewell Collaborative for the rights to distribute “The Pebble in the Pond: How Integrative Leadership Can Bring About Transformation.” Access the 44-page paper.] When the

Cleveland Clinic Partners with Dr. Mark Hyman and IFM to Launch Pioneering Functional Medicine Center

On September 15, 2014, an article in Crain’s Cleveland Business propelled news of the program nationally. The moved by the highly-regarded Cleveland Clinic is not merely a dabbling into the field but a full partnership with IFM, according to the release from the Cleveland Clinic. IFM’s chief medical officer, Patrick Hanaway, MD will be on the ground in Cleveland with author Hyman also serving in leadership. The Crain’s article notes

Preventive Medicine as a Viable Financial Model

Prevention remains the only magic bullet ‘cure’ for most malignancies and chronic disease. It’s where we’re headed. The conundrum for providers lies in delivering the most effective services with sufficient profit margin. I consider the new healthcare law ‘ACA 1.0’ and, thankfully, version 2.0 is just around the (cost curve) bend. Hopefully we are getting closer with current incentives in place rewarding health outcomes via patient-centered medical homes, accountable care

Fee-Splitting 101 for MDs and other Integrative Health Practitioners

Is it fee-splitting to hire another medical doctor, chiropractor, acupuncturist, or other health care practitioner in your office and give them a “cut” of patient revenues? Fee-splitting, “Stark,” self-referral, and anti-kickback issues concern many health care practitioners who seek legal counsel from our law firm. Here’s one typical scenario: You’re an acupuncturist and you want to hire a second acupuncturist as an independent contractor. The patient pays you $100 for

Legal Viewpoint: MDs Operating Web-Based Health and Wellness Businesses

Telemedicine laws: who operates the sites and provides content? are the visits to the site considered clinical encounters, or merely visits to receive general information and education? is personalized healthcare advice being given? will the physician be obligated to have medical licensure in the state of the patient, as well as the home state or originating site? is a restricted The second item to note is that these same questions

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