FON: The Business of Integrative Health & Medicine

Telemedicine Legal Series—Part 3: E-Prescribing

Did you know that the law handles telemedicine prescription differently than diagnosing and treating remotely? In part 3 of our popular telemedicine series, expert healthcare attorney Michael H. Cohen shares how providers can best comply.

11 Essentials for Your Integrative Medicine Business Plan

Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan. Glenn Sabin provides guidance on the essential 11 components you need to include.

Why I Write—and Why You Should, Too

Glenn Sabin discusses writing for influence and earning clients by being helpful, relevant and engaging. Today’s best form of ‘selling’ and ‘marketing’.

7 SEO Myths & Their Effect on Your Integrative Health Brand

Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.

Facing Huge Demand, Cleveland Clinic Doubles Its Functional Medicine Center

The Cleveland Clinic’s Center for Functional Medicine will be doubling its physical size and patient care capacities in the coming year, to meet what medical director, Dr. Patrick Hanaway, characterizes as “unbelievable pent up demand for this kind of care.”

Integrative Health Business Development: Assess First, then Strategize & Execute

Whether you are launching or looking to grow a new practice, service, or other type of integrative health enterprise, you can make significant progress toward reshaping your brand or business strategy by prudently following FON’s method on your own.

7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root Causes

Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business.

Becoming an Integrative Health Thought Leader: Part 7—Conclusion

The integrative health industry may be young, but it is vibrant and growing. Relatively small, it is increasingly becoming a contested space. Developing your personal brand, on the road to establishing thought leadership, is necessary to ensure realization of the full potential of your career—all based on the unique goals you set.

Becoming an Integrative Health Thought Leader: Part 6—Monitoring + Promoting Your Brand

Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your ear to the ground.

Becoming an Integrative Health Thought Leader: Part 5—Media

It’s absolutely worthwhile to invest the requisite time to create a media engagement framework to grow your personal brand. A balanced and strategic approach to owned, earned, contributed, and paid media will result in measurable dividends along your path toward earning irrefutable thought leadership.

 
 
 

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