FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

New Academy of Integrative Health and Medicine Broadens Leadership Team

By John Weeks New Academy of Integrative Health and Medicine (AIHM) broadens its leadership team: Wisneski, Snider and Weeks join board. In the fall of 2013, the American Board of Integrative Health and Medicine (ABIHM) announced that it was re-forming itself as the Academy of Integrative Health and Medicine (AIHM). In a speech announcing the new entity, the founding president Mimi Guarneri, MD mentioned three new areas of involvement beyond ABIHM’s historic education and certification

Bravo! How to End a Speech Vividly and Memorably

In my first article in this three-part series about speaking on integrative medicine, I discussed incorporating mindfulness in your talks, presentations, videos and podcasts. The second piece in the series offered some foolproof ways to grab an audience’s attention in your Introduction. Today, I’d like to talk about the other end of your remarks: your Conclusion, and why you need a clincher to keep your listeners and viewers thinking about

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How to Effectively Use LinkedIn to Sell Integrative Health Products and Services

This article focuses on utilizing LinkedIn for sales, business development, and partnerships via organic methods through meaningful engagement,  by building long-term rapport, and not being, well, annoying. This piece is not about  paid advertising or LinkedIn marketing automation lead tools. I love LinkedIn and use it daily. It’s my favorite go-to social platform. Incredibly effective, it has consistently driven business for FON and my personal brand over the last decade.

Beware of Medical Claims for COVID-19 and Natural Products: New Guidance from AANP

Worldwide, the age of COVID-19 has ushered in a plethora of medical claims concerning the use of natural products to prevent and/or treat the pathogen. Here in the U.S., the Federal Trade Commission (FTC) has been clamping down on bad actors, and those well-intentioned but under-informed about the current, and sometimes opaque, rules of the road. Federal responses have been accelerated by a perniciously persistent pandemic that lacks an approved

Integrative Health Must Lead on COVID-19 and Immune Resiliency

HHS head, Alex Azar, had it right in suggesting to CNN’s Jake Tapper that the disproportionate amount of COVID-19 infections and deaths in the U.S. are largely attributable to the declining health and susceptibility of many Americans. Azar’s words: “Unfortunately, the American population is a very diverse… a population with significant unhealthy comorbidities… minority communities particularly at risk here because of significant underlying disease health disparities… an unfortunate legacy in

Guide to Integrative Healthcare Credentials & Certifications

It’s a veritable alphabet soup of acronyms and opportunities when it comes to the scores of continuing education and accreditations available for current and aspiring integrative health providers. A difficult decision-making process made even more challenging to pull together so many options. To address this void, the folks at Integrative Practitioner, led by editor Katherine Rushlau, have released a FREE 160-page guide to the multitude of integrative healthcare credentials and

Patients are Consumers: Ignoring this Fact is Futile

In a recent Medscape editorial, noted bioethicist Art Caplan, PhD remarked on a published commentary by Hastings scholars in Health Affairs titled ‘Patient-Centered Care, Yes; Patients As Consumers, No’. Medscape followed up on the assertions in the published commentary by polling its physician and nurse readers for feedback—results strongly evidenced agreement from those over 55 years old. [Note: Free registration to Medscape required to access article.] Caplan, a renowned and

Joe Biden’s So-Far Missed Opportunity to Impact Cancer

[Disclosure: My explorations of politics on this blog are limited to how political courage and well-expended political capital can have a sustainable impact on reducing our current cancer burden.]  Given former vice president Joe Biden is currently atop the polls of democratic hopefuls in the hunt for the 2020 nomination, the announcement that the Biden Cancer Initiative (BCI) suspended operations—after a mere two years of existence—was no real surprise. According

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‘Naming’ Your Integrative Health or Functional Medicine Business

What’s in a name? Turns out, when it comes to your business, there’s a lot in a name; plenty is at stake. Properly naming your integrative medicine enterprise is critical to your success. Careful consideration must go into this decision-making as you develop the brand ethos of your organization and define your target customers. Get your brand name right from the very start. Following are some key areas to keep