FON: The Business of Integrative Health & Medicine

[New e-book] 120 Milestones Mark the “Rise” of Integrative Health and Medicine

Free 92-page e-Book sponsored by FON and XYMOGEN chronicles the integrative and functional medicine field’s historical growth with over 120 Milestones. Download The Rise of Integrative Health and Medicine.

Let Others Sing Your Praises… So You Don’t Have To

If you laser-focus on your customers’ needs and consistently deliver your best work to produce high quality repeatable outcomes, you will create a business culture that speaks to an ethos that folks will rave about. And they will sing your praises to whoever will listen.

Rise: Consumer Demand Drives the Future of Integrative Medicine

The availability and delivery of integrative health and medicine is steadily increasing. Consumer demand will continue apace. And the timing could not be more prescient.

Telemedicine Legal Series—Part 7: Unlicensed Practice, Fee-Splitting, & Other Legal Hazards

Expert healthcare attorney Michael H. Cohen explores legal issues that can arise in telemedicine and telehealth when healthcare practitioners and healthcare tech companies get involved.

Telemedicine Legal Series—Part 6: Mobile Medical Apps

When medicine is practiced through an app installed on a mobile device, do different rules apply? How does the law regulate telemedicine via the app, and the app itself? Expert healthcare attorney Michael H. Cohen explains.

How to Use Persuasion to Engage Integrative Medicine Customers

When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE.
Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects.

Telemedicine Legal Series—Part 3: E-Prescribing

Did you know that the law handles telemedicine prescription differently than diagnosing and treating remotely? In part 3 of our popular telemedicine series, expert healthcare attorney Michael H. Cohen shares how providers can best comply.

11 Essentials for Your Integrative Medicine Business Plan

Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan. Glenn Sabin provides guidance on the essential 11 components you need to include.

Why I Write—and Why You Should, Too

Glenn Sabin discusses writing for influence and earning clients by being helpful, relevant and engaging. Today’s best form of ‘selling’ and ‘marketing’.

7 SEO Myths & Their Effect on Your Integrative Health Brand

Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.

 
 
 

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