Creating quality content and delivering it in a format that your customers (aka patients) and prospects prefer to consume their media is more important than ever. For many, that preferred format is now video.
Special report by Glenn Sabin and Taylor Walsh examines the confluence of factors affecting primary care medicine—including volume-driven traditional care, concierge models, shrinking reimbursements and ACA’s non-discrimination clause—and the opportunity for integrative healthcare.
Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider.
Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. While HHS Secretary Sibelius moves forward to ensure its implementation, the AMA contemplates what actions they may take to upend this landmark non-discrimination language.
A practical baseline approach for any integrative healthcare provider wanting to engage self-insured companies in meaningful dialogue around the attributes of whole person care. Integrative health clinical modalities and approaches are still relatively unknown to corporate America. They need your help!
Integrative healthcare providers have been well positioned to provide quality corporate wellness programs and executive physicals for some time. Closely connected to this phenomenon, literally, is the largely overlooked fact that more than 100 million Americans today receive their healthcare benefits through self-insured companies.
In contrast to interruptive forms of advertising, content development allows integrative healthcare providers the opportunity to create thoughtfully crafted stories. Done right and targeted, storytelling engages. It has the profound power to connect on an emotional level.
The majority of hospital systems and cancer centers in major U.S. markets now offer an integrative medicine program of some shape or form.
Following these rules to activate the writing of your blog posts—even if you are not a prolific scribe—will help keep your writing focused.
Thought leadership in any industry is important, but in the medical world it is essential for success. If you aspire to influence colleagues, peers, administrative decision-makers or the public, you need to become a thought leader. If you aim to influence those in your field and beyond—and the consumer public at the national or international level—there is simply no other practical route to get there.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
We will also send you the best of our blog—The Business of Integrative Health & Medicine.