Business of Integrative Medicine + Oncology Archives | Page 11 of 15

Integrative Medicine: Solution to Primary Care Crisis?

Co-authored by Taylor Walsh Reading the striking 80-plus-page report, Meeting the Nation’s Primary Care Needs, led by Dr. Michael S. Goldstein from UCLA’s Center for Health Policy Research and John Weeks, executive director of Academic Consortium for Complementary and Alternative Health Care (ACCAHC), made clear to me that the tipping point for integrative medicine as the standard of care is nearing. The Goldstein/Weeks report, published by ACCAHC, is responsive to

How to Improve Your Integrative Medicine Brand Identity

Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider. Significant consumer confusion already exists around the terms and descriptors surrounding integrative healthcare. Consequently, you must clearly distinguish your brand identity from your local competitor’s, regardless if you are a small private clinic, hospital system or academic center. Position your center for success by communicating your brand’s value proposition with

UPDATE: Insurance Coverage for Integrative Healthcare Services in 2014

Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. The law empowers patients to obtain care from any licensed provider in a state for a specific benefit covered through an exchange health plan. Specifically, this includes licensed naturopathic doctors, acupuncture and Oriental medicine practitioners, midwives, chiropractic doctors and massage therapists. Recently Integrator Blog publisher-editor John

How to Sell Integrative Healthcare to Corporate America

My last post highlighted the mutual benefit of the delivery of integrative healthcare services for clinics and self-insured employers. This generated a great deal of feedback, mostly from the supply side, including integrative medicine centers wanting to know the best way to approach local self-insured companies. These inquires came from full-service MD-based integrative centers as well as smaller practices across disciplines focused on specific areas such as pain management and

Self-Insured Employers and Integrative Medicine: The Perfect Marriage

Integrative healthcare providers have been well positioned to provide quality corporate wellness programs and executive physicals for some time. Closely connected to this phenomenon, literally, is the largely overlooked fact that more than 100 million Americans today receive their healthcare benefits through self-insured companies. This article describes how integrative medicine can help employees stay healthier and be more productive while reducing their employers’ healthcare costs. Importantly, the increasing uptake of

Integrative Medicine is a Story, Not an Advertisement

My longtime professional background in media and marketing started during the still-heady days of television, radio and magazines. Cable was just making its way into the world. There was no Internet— at least not a public one—nor digital social networks. Professionals created content while producers, program directors and editors were the arbiters of what the public saw and consumed. Integrative healthcare was not as widely available back in those days.

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Hospital Systems Ignore Integrative Medicine at their Peril

The majority of hospital systems and cancer centers in major U.S. markets now offer an integrative medicine program of some shape or form. Many regional medical centers and hospital systems also feature such programs, while others are in the research and development stage. Organizations that ignore the growing consumer demand for integrative healthcare—and those shuttering existing programs as an austerity measure—do so at their long-term economic peril. About 38% of

16 Blogging Basics for Your Integrative Medicine Brand

Not long ago I wrote a popular three-part series on why a blog is so important for your center, how to go about setting one up and how to more fully distribute and re-purpose the core foundational content that is (or should be!) your blog. This missive is a how-to for writing effective blog posts. Basic Blog Writing Rules Worth Following: When writing, turn off email client and all social media windows so you

Integrative Medicine Thought Leadership

Thought leadership in any industry is important, but in the medical world it is essential for success. If you aspire to influence colleagues, peers, administrative decision-makers or the public, you need to become a thought leader. If you aim to influence those in your field and beyond—and the consumer public at the national or international level—there is simply no other practical route to get there. The powerful content creation and

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