FON: The Business of Integrative Health & Medicine

Customer Service in the Age of Integrative and Functional Medicine

Does the end-to-end customer experience your integrative health organization delivers align with a service ethos that drives retention, ensures loyalty, and creates fervent word-of-mouth referrals?

Quality Counts: A Clinician’s Guide to Supplement Quality

Special report on how nutritional supplements are defined, manufactured, and regulated.

Now, More Than Ever, Professional Dietary Supplement Quality Counts

The state of supplement regulation and quality assurance is far more evolved than the industry’s loudest critics choose to believe. But it is far less thorough and consistent than advocates care to admit. There is clearly much room for improvement.

Independent Contractor Physician—Kickback or Compensation?

If you’re a successful physician, chiropractor, acupuncturist, or other licensed healthcare provider, and you want to provide overflow patients to another practitioner you hire, then this post if for you. By Michael H. Cohen

Ultimate Guide: Using Community Events to Gain More Patients

Nothing touches people like an ‘in-person, living, breathing, experience’. Whether it’s sports, music or … yes, even health and medical information—LIVE (done well) will always engage more than books, television programs, or websites. Here’s how to make it happen.

‘Educating’ is Most Effective Marketing Strategy for Integrative Health Providers

As an integrative health provider, you are wired to educate. Inside you exists the most powerful marketing machine ever devised by humans: teaching and engaging through quality storytelling.

SEO Magic: 7 Ways for New Clients to Find Your Integrative Health Practice

Whether yours is an established practice, or you are relatively new on the scene, it’s critical to take ‘ownership’ of your local market. And for that, you need to make it easy for people to find you.

Disruptive Functional Medicine Innovation Drives Value-Based Future at Cleveland Clinic

Is the Cleveland Clinic’s Center for Functional Medicine poised to disrupt how chronic disease is treated, and reimbursed from commercial payers and Medicare, by delivering value over volume? [Special Report]

Institution-Based Integrative Medicine: Current Economic Challenges and Opportunities

It is incumbent upon clinical directors of integrative medicine programs to initiate dialogue and present the full value and possibilities of their program and human talent, to leaders within their institutions.

Politics and Birthing an Industry: All Rise

The Rise of Integrative Health and Medicine—The Milestones: 1963 – Present, a free 92-page e-book, presented by FON and XYMOGEN, highlights over 50 years of our industry’s collective history.

 
 
 

Get FON: The Business of Integrative Medicine blog delivered FREE to your inbox!