Out of Crises Comes Opportunity: Will You Seize It?
This is a rare moment in time to strengthen your market position within the specific area of integrative health space you serve.
FON: The Business of Integrative Health & Medicine
No Magic Formula to Grow Integrative Health Companies: Start Here Instead
If luck is found at the intersection of hard work and opportunity, then success happens at the same crossroads. Inevitably, the work must get done. But determining the key tasks on which to focus and execute—and phased in to ensure traction—is critical. Get started with FON’s reading list.
Patients are Consumers: Ignoring this Fact is Futile
In a perfect world, high-quality, no-cost medical treatment would be available to all, and every practitioner would use the most up-to-date treatment options—therefore other avenues would never need to be considered, and a competitive market wouldn’t exist. But is that true?
Leveraging Medical Savings Accounts for Integrative Health Products and Services
You possess a powerful tool to enhance your business and expand your influence and goodwill for the good of your patients and customers. It’s called a medical savings account. Are you leveraging this tax-deferred tool?
The Rise of Integrative Health and Medicine—Milestones Continued: 2016—2018
An addendum to the 2016 release of The Rise of Integrative Health & Medicine: The Milestones: 1963–Present. We’ve captured milestones from 2016-2018.
The Integrative Health Business: ‘Administrators’ Versus ‘Builders’
Integrative and functional medicine business and organization leaders often struggle from the weight of managing day-to-day operations, which allows neither adequate time nor sufficient resources for the strategic business development and execution efforts required to ensure long-term success.
Establishing Prices for Integrative Health Products and Services
As an integrative functional medicine business owner or executive, you may serve a local, national, international clientele, or a group of constituents comprised of varying demographics and psychographics. So how do you best decide fair market value for what you offer?
Is Functional Medicine Becoming a Commodity?
Functional medicine should never be considered indistinguishable; widely accessible? Yes. Indistinguishable? No. I am deeply concerned that certain functional medicine enterprises are in danger of becoming a commodity.
Testimonials: How to get them. How to Promote them.
Given that testimonials significantly influence a prospective customer or patient’s proclivity for your brand, it is incumbent upon you to play an active role in what is said, and where it appears.
‘Naming’ Your Integrative Health or Functional Medicine Business
Properly naming your integrative medicine enterprise is critical to your success. Careful consideration must go into this decision-making as you develop the brand ethos of your organization and define your target customers.
Connect with Glenn Sabin
about glenn sabin
FON’s founder, Glenn Sabin, is a nationally recognized thought leader with a reputation for successfully positioning integrative health organizations for sustainable growth. Combining media, marketing and business development expertise with an extensive professional and personal integrative health and medicine narrative, Glenn is deeply passionate about advancing the field as the new standard of care—accessible to all.
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“I have witnessed an extraordinary patient who has achieved a clinical response through non-conventional treatment approaches.”
— Lee M. Nadler, MD – Harvard Medical School
Recent Posts
- The Economic Potential of Integrative Medicine
- Integrative Health Media
- Integrative Health Must Lead on COVID-19 and Immune Resiliency
- Out of Crises Comes Opportunity: Will You Seize It?
- Guide to Integrative Healthcare Credentials & Certifications
- No Magic Formula to Grow Integrative Health Companies: Start Here Instead
- Patients are Consumers: Ignoring this Fact is Futile
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