FON: The Business of Integrative Health & Medicine

Beware of Medical Claims for COVID-19 and Natural Products: New Guidance from AANP

If you are an integrative health practitioner or your organization markets and sells natural products of any kind, now is the ideal time to revisit how to best communicate the benefits of your goods and services to existing and prospective patients and clients.

Out of Crises Comes Opportunity: Will You Seize It?

Ship charting new terrain, sun rising

This is a rare moment in time to strengthen your market position within the specific area of integrative health space you serve.

No Magic Formula to Grow Integrative Health Companies: Start Here Instead

If luck is found at the intersection of hard work and opportunity, then success happens at the same crossroads. Inevitably, the work must get done. But determining the key tasks on which to focus and execute—and phased in to ensure traction—is critical. Get started with FON’s reading list.

Patients are Consumers: Ignoring this Fact is Futile

In a perfect world, high-quality, no-cost medical treatment would be available to all, and every practitioner would use the most up-to-date treatment options—therefore other avenues would never need to be considered, and a competitive market wouldn’t exist. But is that true?

Leveraging Medical Savings Accounts for Integrative Health Products and Services

You possess a powerful tool to enhance your business and expand your influence and goodwill for the good of your patients and customers. It’s called a medical savings account. Are you leveraging this tax-deferred tool?

The Rise of Integrative Health and Medicine—Milestones Continued: 2016—2018

An addendum to the 2016 release of The Rise of Integrative Health & Medicine: The Milestones: 1963–Present. We’ve captured milestones from 2016-2018.

The Integrative Health Business: ‘Administrators’ Versus ‘Builders’

Integrative and functional medicine business and organization leaders often struggle from the weight of managing day-to-day operations, which allows neither adequate time nor sufficient resources for the strategic business development and execution efforts required to ensure long-term success.

Establishing Prices for Integrative Health Products and Services

Arrow on 'Pricing' Target

As an integrative functional medicine business owner or executive, you may serve a local, national, international clientele, or a group of constituents comprised of varying demographics and psychographics. So how do you best decide fair market value for what you offer?

Is Functional Medicine Becoming a Commodity?

Bag of soybeans illustrating a commodity

Functional medicine should never be considered indistinguishable; widely accessible? Yes. Indistinguishable? No. I am deeply concerned that certain functional medicine enterprises are in danger of becoming a commodity.

Testimonials: How to get them. How to Promote them.

Testimonials: How to Get them. How to Promote Them

Given that testimonials significantly influence a prospective customer or patient’s proclivity for your brand, it is incumbent upon you to play an active role in what is said, and where it appears.

 
 
 

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