FON: The Business of Integrative Health & Medicine

Fee-Splitting 101 for MDs and other Integrative Health Practitioners

Is it fee-splitting to hire another medical doctor, chiropractor, acupuncturist, or other health care practitioner in your office and give them a “cut” of patient revenues? Attorney Michael H. Cohen weighs in on this important and often misunderstood topic.

Bravo! How to End a Speech Vividly and Memorably

Speakers throughout history have understood the importance of a strong beginning and ending. Even today, the smart presenter speaking in the integrative medicine space spends the time and attention necessary to craft a “hook” or “grabber” that immediately and powerfully gets an audience onboard.

Grab Your Audience! — 12 Foolproof Ways to Open a Speech

Let’s say you’re explaining your philosophy of integrative health or latest research project. You’ve put together an excellent presentation that you know is going to meet your audience’s needs. There’s just one problem: how do you start the thing off with a bang?

How to Improve Your Integrative Health Personal Brand: A-Z Infographic

As an integrative health and medicine practitioner or executive, what are you doing to position your personal brand? If the answer is nothing, then you’re leaving it to others to define your brand for you. And that is never a good thing!

4 Reasons to Consider Integrative Medicine Group Clinic Visits

If your practice accepts third-party payer reimbursements, consider group clinic visits as a unique opportunity to cost-effectively deliver important services with reasonable compensation.

7 Effective Website Design Attributes for Integrative Health Brands

If your website is not effectively designed and optimized to ‘immediately’ engage visitors, you may be losing more prospective patients or clients than you think.

Preventive Medicine as a Viable Financial Model

Prevention remains the only magic bullet ‘cure’ for most malignancies and chronic disease. It’s where we’re headed. The conundrum for providers lies in delivering the most effective services with sufficient profit margin.

America’s ‘Pain Epidemic’ and the Role of Integrative Medicine Providers and Payers

One of the nation’s largest medical organizations representing pain physicians is calling for significant changes in the way insurance companies provide coverage for pain treatment. The American Academy of Pain Medicine (AAPM) released a position paper at its annual meeting calling on insurance payers to provide adequate coverage for interdisciplinary pain care, including physical therapy, massage, yoga, acupuncture and other alternative therapies.

Dietary Supplements: Harmful or Essential? Cutting Through the Unrelenting Rhetoric

Glenn Sabin and nutraceutical expert Lise Alschuler, ND, FABNO attempt to break through the din and unremitting confusion sown by the media whir around dietary supplements, the industry that champions their use and public health in general.

Cancer Treatment Centers of America: 800-Pound Marketing Gorilla

CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.

 
 
 

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