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Guide to Integrative Healthcare Credentials & Certifications

It’s a veritable alphabet soup of acronyms and opportunities when it comes to the scores of continuing education and accreditations available for current and aspiring integrative health providers. A difficult decision-making process made even more challenging to pull together so many options. To address this void, the folks at Integrative Practitioner, led by editor Katherine Rushlau, have released a FREE 160-page guide to the multitude of integrative healthcare credentials and

Patients are Consumers: Ignoring this Fact is Futile

In a recent Medscape editorial, noted bioethicist Art Caplan, PhD remarked on a published commentary by Hastings scholars in Health Affairs titled ‘Patient-Centered Care, Yes; Patients As Consumers, No’. Medscape followed up on the assertions in the published commentary by polling its physician and nurse readers for feedback—results strongly evidenced agreement from those over 55 years old. Caplan, a renowned and influential bioethicist whose work I highly respect, especially in

The Rise of Integrative Health and Medicine, image of book cover.

The Rise of Integrative Health and Medicine—Milestones Continued: 2016—2018

In late 2016, FON and XYMOGEN released a 92-page publication titled The Rise of Integrative Health and Medicine—The Milestones: 1963—Present. The book is available free to access here. These milestones were largely culled from the work of Rise’s foreword author John Weeks, editor and publisher of The Integrator Blog and our industry’s de facto historian. Rise was written by Whole HealthEd founder and strategist Taylor Walsh. For the last several

Testimonials: How to get them. How to Promote them.

We live in the age of social proof, where the opinions of complete strangers can greatly impact our buying decisions. Why Testimonials are Essential Consumers trust the recommendations of their peers at a whopping 92%, and recommendations of strangers at 70%, according to Nielsen research. Given that testimonials significantly influence a prospective customer or patient’s proclivity for your brand, it is incumbent upon you to play an active role in

Textured background with text - 'Naming' Your Integrative or Functional Medicine Business

‘Naming’ Your Integrative Health or Functional Medicine Business

What’s in a name? Turns out, when it comes to your business, there’s a lot in a name; plenty is at stake. Properly naming your integrative medicine enterprise is critical to your success. Careful consideration must go into this decision-making as you develop the brand ethos of your organization and define your target customers. Get your brand name right from the very start. Following are some key areas to keep

We’re All in Sales: Advancing Integrative Health

Selling is the single most important skill to achieve effective personal and business goals. This has been true for millennia. You don’t have to be part of a formal sales team to be ‘in sales’. We are all in sales. Yes, including you. You just may not have realized it yet. Selling begins when a child asks her mother for a candy bar, and the mom says no. With each

Integrative Health Prescription for 2018

Though 2017 is closing with a booming stock market that equals wealth for the U.S., the subject of health [care] for our population will not end quite as positively. In addition to rising insurance costs and deductibles, the U.S. population is dealing with deep-seated confusion and anxiety over tax reform law that takes coverage away from millions, and threatens medicine. We live within a broken system with few incentives to

Advancing the Global Impact of Integrative Oncology

There is an incredible amount of inaccurate information on holistic, integrative, and alternative approaches to preventing cancer, treating cancer, managing the symptoms of cancer treatment, and supporting long-term survival. The importance of clarifying and disseminating vital information led to the founding of the Society for Integrative Oncology (SIO) in 2003. The organization’s mission is to bring scientific rigor to the evolving field, and to help translate these findings to most

Customer Service in the Age of Integrative and Functional Medicine

Consumers today expect responsiveness, authentic attention, and a high-quality experience—virtual or physical—from each and every one of their transactional relationships. This is non-negotiable. It’s a must-have. Does the end-to-end customer experience your organization delivers align with a service ethos that drives retention, ensures loyalty, and creates fervent word-of-mouth referrals? A Level of Customer Service and Convenience Unimaginable until Recently Take Amazon one-click purchasing, while at home in your pajamas, from

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