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Becoming an Integrative Health Thought Leader: Part 6—Monitoring + Promoting Your Brand
Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your ear to the ground. Essentially, to ensure your information and content is in all the right places you need to employ the most appropriate tools to efficiently and consistently get the job done. As the old saw goes,