FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

Create Your Integrative Medicine Future: Overcome Fear, Do the Work

Are you running on the conventional primary care hamster wheel but would love shifting to a direct-pay concierge or hybrid model? Or looking to segue from private practice (solo or group) to a hospital system and launch an integrative health program? Your timing and opportunity for success has never been better, for the age of integrative health and medicine—and health creation itself—is upon us while its remaining skeptics are steadily

George Washington University Launches Online Integrative Medicine Program

By John Weeks In a partnership with the Metabolic Medicine Institute, George Washington University is launching an online integrative medicine program according to this April 24, 2014 news release. The release suggests that graduates will have the “requisite skills to oversee a practice in integrative medicine, as well as balance the business, regulatory, and legal aspects of clinical care.” In addition, they will learn to gather outcomes data. The later is

Cleveland Clinic New Chinese Herb Program Makes Huge Waves in Media

Guest Post by John Weeks The Time Magazine feature “Cleveland Clinic’s New Medicine” was here. The Wall Street Journal‘s “A Top Hospital Opens to Chinese Herbs as Medicines” is here. “Can Herbs Help? Dr. Oz Explains Eastern Medicine” is here. Katie Couric’s Today show piece on it, “Why One Hospital is Turning to Chinese Medicine” is here. Crane Herb Company will be the supplier of the products. Crane sources their supplies

Integrative Healthcare Policy Consortium to Launch CoverMyCare Campaign to Activate Consumer Support for ACA Section 2706

By John Weeks Washington, DC-based integrative health and medicine writer and consultant Taylor Walsh, an Integrator adviser and columnist, sends this notice: “In early September, the Integrative Healthcare Policy Consortium (IHPC) plans on rolling out a CoverMyCare website in support of its consumer campaign to educate the public and state officials about Section 2706 of the Affordable Care Act: ‘Non-discrimination in healthcare’. Because correct implementation of the law lies in

Anti-Kickback and Fee-Splitting Legal Issues When MDs (and others) Lease Space

By Michael H. Cohen, JD Many physicians, chiropractors, acupuncturists, and other healthcare practitioners want to know whether they are fee-splitting when they rent a room hourly from a medical practice or other healthcare facility or practitioner. The answer, of course, depends on the arrangement, including whether other aspects of it raise fee-splitting, Stark, or anti-kickback considerations. Let’s focus for now just on the hourly rental. The problem with this is that

How to Improve Your Integrative Health Personal Brand: A-Z Infographic

As an integrative health and medicine practitioner or executive, what are you doing to position your personal brand? If the answer is nothing, then you’re leaving it to others to define your brand for you. And that is never a good thing! In today’s fast-paced digital landscape, taking control of your personal brand is vitally important and akin to protecting your online reputation. Your brand is what people say about

4 Reasons to Consider Integrative Medicine Group Clinic Visits

If your practice accepts third-party payer reimbursements, consider group clinic visits as a unique opportunity to cost-effectively deliver important services with reasonable compensation. I recently studied a range of group clinic visit options (aka shared medical appointments) while modeling an integrative health center for a large Florida-based orthopedic surgery group. The practice’s billing guru and I ran numbers predicated on various group session types, including: nutritional, exercise, general lifestyle and

7 Effective Website Design Attributes for Integrative Health Brands

If your website is not effectively designed and optimized to ‘immediately’ engage visitors, you may be losing more prospective patients or clients than you think. Fact: over 60% of us first research a product or service on the web and make purchasing or engagement decisions prior to ever placing our actual email or phone order. Today’s healthcare consumer is certainly no exception; she’s visiting your site as well as physician