At the beginning of the New Year FON was ‘rebranded.’
FON’s (Force of Nature) company name was derived by a Harvard dean who also happens to be my long-time oncologist. That story can be read here.
How ‘Therapeutics’ Came to Be
I initially envisioned FON Therapeutics as an intellectual property (IP) repository for unique nutraceutical formulations and integrative oncology research incubator. However, with incredible support from a team of IP attorneys, I got a healthy reality check and quickly decided not to pursue this heavily contested and often unstable space. There were just too many issues related to both protecting and marketing natural products.
Focusing on Business Development
FON formally launched as an integrative health and medicine business development and strategy consultancy. However, ‘Therapeutics’ remained in the brand name because, frankly, I was simply enamored with it.
Considering our firm advises on brand names and identity, simply put, we weren’t fully ‘walking the talk’. Thus, today we’re formally rebranding the company as FON Consulting. However, our mission stays the same: providing the highest quality integrative health and medicine business development content and assisting enterprises worldwide to grow their business, clinics and brands.
Thank you for your support of FON!