According to Wikipedia, customer lifetime value—what we’ll refer to as patient lifetime value (PLV)—predicts net profit attributed to the entire future relationship with a customer. Though extraordinarily important, it’s often overlooked by most integrative and functional medicine practices.
The key to success in holistic and functional medicine is simply to give better care than the other doctors in your area. Given how utterly dysfunctional mainstream medicine is, these days, it shouldn’t be hard, quipped Mark Menolascino, MD…
There’s no single magic silver bullet approach for growing integrative health and medicine practices today. It requires comprehensive strategy featuring a range of digital and non-digital communication tactics, of which growing a list for email marketing is incredibly important.
Many integrative practitioners and online enterprises want to know whether Stark, anti-kickback, and fee-splitting laws are violated by business arrangements that offer online coupons or web-based coupons to customers. Let’s break this question down a bit for analysis. First, Stark self-referral law is on the federal level. We are only interested in federal law if…
Firmly rooted in the conceptual paradigms developed by the Institute for Functional Medicine, Cleveland Clinic’s new Center for Functional Medicine puts targeted nutritional interventions—including therapeutic use of nutraceuticals, botanicals, and probiotics—at the forefront of patient care.
According to Glenn Sabin, “to survive and ultimately thrive in today’s fast-changing environment, it’s crucial that academic centers, hospitals and health systems draw clear, accurate financial lines between their integrative medicine offerings and higher margin service lines.”
Contrary to this article’s title, entrepreneurs and business managers naturally do the exact opposite: focusing widely but not deeply enough. That’s a productivity killer. Let me explain. See, when it comes to running a successful clinic we’re mindful of all the big picture details and we’re often jumping around simultaneously from task to task dutifully…
Have you ever thought about starting a direct-pay medical practice or other variation of a private medical practice? Well, whether you are concerned about the Affordable Care Act, looming Medicare cuts or a board certified physician curious about what the next few years in your practice will look like, there are a few things to consider before investing the time, money and energy to bring your direct-pay or concierge medical practice to market.
The National Center for Complementary and Integrative Health (NCCIH) of the National Institutes of Health (NIH), along with the National Center for Health Statistics (NCHS) of the Centers for Disease Control and Prevention, just released results from its 2012 National Health Interview Survey on the usage of complementary and integrative products and modalities among adults…
Starting in January 2015 Thorne Research and Mayo Clinic began conducting a series of randomized, double-blind, placebo-controlled clinical trials on a number of dietary supplements under a master clinical study agreement. Working with physicians and PhD scientists trials will be conducted at Mayo Clinic with the intent of raising the bar on dietary supplement research leading to improved patient outcomes.
about glenn sabinFON’s founder, Glenn Sabin, is a nationally recognized thought leader with a reputation for successfully positioning integrative health organizations for sustainable growth. Combining media, marketing and business development expertise with an extensive professional and personal integrative health and medicine narrative, Glenn is deeply passionate about advancing the field as the new standard of care—accessible to all.
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“I have witnessed an extraordinary patient who has achieved a clinical response through non-conventional treatment approaches.”
— Lee M. Nadler, MD – Harvard Medical School
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