FON: The Business of Integrative Health & Medicine

The Best Clinic and Business Model for Integrative Medicine

Clinic models inform business models and vice versa. But what is the best approach for delivering integrative health and medicine services in your community?

The Impact of ‘Escape Fire’ and What Comes Next

In his excellent post, “Revisiting Escape Fire: The War to Rescue Our Health,” integrative health publisher and thought leader John Weeks questions the impact of this highly regarded documentary as a truly effective healthcare delivery game changer, and he appeals for a harder-hitting sequel to help finish the job. Glenn Sabin takes a closer look.

Grow Patient Volume By Marketing Less

Frankly, your customers (aka patients) and prospective clients couldn’t care less about you, your ambitions and why your services or products are special. They’re focused on themselves, their own problems and how you might be able to help them. This has always been the reality.

Monitor and Manage Your Online Reputation—NOW!

Left unattended, your online reputation can negatively impact the personal brand you’ve worked so long and hard to create as a caring, respected healer. Of course, this is detrimental to the overall health of your practice.

7 Reasons to Launch a Newsletter to Build Your Integrative Medicine Practice

Glenn Sabin explains why you’re missing a big opportunity to grow your integrative practice if you’re not publishing a newsletter to engage patients and prospects.

How-to Guide: Launching Your Integrative Medicine Newsletter

FON’s practical guide to developing a quality newsletter for your integrative health brand. Now’s the time to become a publisher—a bona fide media-maker—to engage your patients and prospects!

Free Access: Seminal Paper on Integrating Top 10 Dietary Supplements Into Cancer Care

Important paper authored by Clinical Practice Committee of Society for Integrative Oncology provides guidance on incorporating top 10 supplements for cancer care.

8 Steps to Negotiating Integrative Medicine within Institutional Settings

Glenn Sabin offers a practical approach to achieving corporate or institutional buy-in for integrative medicine clinical services and educational programs.

The Business of Integrative Medicine: What they Don’t Teach You in Medical School and Fellowships

A physician tirelessly invests more than a decade of her life devoted to scholarly study in college, medical school, residency and fellowships. However, the long journey in pursuit of a medical degree rarely intersects with practical opportunities to learn the fundamental basics of business development and management. This is a most unfortunate reality when considering the ramifications. Let’s take a look.

12 Ways to Grow Your Integrative Medicine Practice… Beyond Internet Marketing

I am widely known as the “digital” marketer based on my writings and consulting practice which often focus on customer engagement via online strategies. That’s fair. And today I’m here to tell you that there are plenty of tried and true methods for building clinic utilization not dependent on the Web or digital marketing.

 
 
 

Get FON: The Business of Integrative Medicine blog delivered FREE to your inbox!