FON: The Business of Integrative Health & Medicine

7-Part Telemedicine Legal Series—Introduction

Integrative health providers everywhere are looking to expand from a brick-and-mortar practice to one that includes online and mobile patient services. Does this describe you? Expert healthcare attorney Michael H. Cohen provides FON readers a comprehensive 7-part legal series on telemedicine, that debuts with this introduction.

Why I Write—and Why You Should, Too

Glenn Sabin discusses writing for influence and earning clients by being helpful, relevant and engaging. Today’s best form of ‘selling’ and ‘marketing’.

7 SEO Myths & Their Effect on Your Integrative Health Brand

Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.

Facing Huge Demand, Cleveland Clinic Doubles Its Functional Medicine Center

The Cleveland Clinic’s Center for Functional Medicine will be doubling its physical size and patient care capacities in the coming year, to meet what medical director, Dr. Patrick Hanaway, characterizes as “unbelievable pent up demand for this kind of care.”

Content Guide to Growing Your Integrative Medicine Business

Here are 10 FON posts that will have the most impact on your future business success.

7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root Causes

Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business.

Integrative Healthcare: Value Ready in 2016?

[This article originally appeared on the Altarum Institute Health Policy Forum blog,  and is used with permission.] The advances made across the archipelago of integrative health and medicine disciplines in 2015 continue to be significant. If not yet a “movement,” the practices continue their inexorable flow into the established precincts of medicine, wellness, and prevention….

Becoming an Integrative Health Thought Leader: Part 7—Conclusion

The integrative health industry may be young, but it is vibrant and growing. Relatively small, it is increasingly becoming a contested space. Developing your personal brand, on the road to establishing thought leadership, is necessary to ensure realization of the full potential of your career—all based on the unique goals you set.

Becoming an Integrative Health Thought Leader: Part 6—Monitoring + Promoting Your Brand

Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your ear to the ground.

Becoming an Integrative Health Thought Leader: Part 5—Media

It’s absolutely worthwhile to invest the requisite time to create a media engagement framework to grow your personal brand. A balanced and strategic approach to owned, earned, contributed, and paid media will result in measurable dividends along your path toward earning irrefutable thought leadership.

 
 
 

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