FON: The Business of Integrative Health & Medicine

September, 2015

Becoming an Integrative Health Thought Leader: Part 3—Unique Positioning

Your niche is the space into which you must direct your expertise with laser-like focus to break through the clutter of consumer (or medical professional) information overload.

Becoming an Integrative Health Thought Leader: Part 2—Branding + Platform

Your personal brand is who you are, representing your life, work, and purpose, therefore it ultimately influences all those around you—essentially your personal brand impacts how others feel. The first step in determining what your ‘integrative health personal brand’ should embody is to honestly and thoroughly answer this set of 10 core questions….

Becoming an Integrative Health Thought Leader: Part 1—Introduction

New 7-part series aims to provide the basic framework under which you can begin focusing on becoming a thought leader by creating a platform from which to spread your message with more impact, enlarge your community of followers, and achieve your professional goals.

Integrative Health: Names, Nomenclature, Trends—Where We Are Headed

Alternative, integrative medicine, functional, holistic, CAM, restorative, lifestyle… what’s in a name? This article explores the latest trending data for the various names and nomenclature comprising the field.

Ruth Westreich Sponsors John Weeks’ The Integrator Blog: Why it Matters

Regardless if you are new to the industry or a veteran, if you desire to keep abreast of what’s happening in the fast-evolving integrative health and medicine industry, the Integrator is essential reading.

 
 
 

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