FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

Now that we have identified and examined the core elements for creating your integrative health personal brand and platform, it’s time to take the next step to differentiate your unique position and value proposition. Your niche is the space into which you must direct your expertise with laser-like focus to break through the clutter of consumer (or medical professional) information overload. Find Your Niche to ‘Own’ Your Unique Positioning Are

When most people think about a brand, they think about a name and a logo. While these labels and graphics that establish your ‘look and feel’ are important, a personal brand—when thoughtfully developed—encompasses considerably more. Your personal brand is who you are, representing your life, work, and purpose, therefore it ultimately influences all those around you—essentially your personal brand impacts how others feel. Candid and comprehensive answers to these often

Many professionals within the vibrant integrative health space possess masterful clinical abilities, significant scientific subject-matter expertise, and entrepreneurial business savvy. However, too few have consistently leveraged their significant attributes in the effort to become true thought leaders—key opinion leaders—in the field. Does this describe you? Over the years I’ve had the opportunity to work with a number of organizations and individuals within the integrative health and medicine community to develop,

In 2012, I wrote a piece describing the integrative health community as being one camp comprising many tents. The article discussed the various sub-groups within the field, including: integrative medicine, functional medicine, holistic medicine, restorative medicine, and lifestyle medicine. I posited then, with numerous ‘tents’ falling under the integrative health camp, that newbie (integrative) health consumers often have difficulty clearly differentiating between numerous names and the nomenclature, thus creating a