FON: The Business of Integrative Health & Medicine

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Disruptive Functional Medicine Innovation Drives Value-Based Future at Cleveland Clinic

Is the Cleveland Clinic’s Center for Functional Medicine poised to disrupt how chronic disease is treated, and reimbursed from commercial payers and Medicare, by delivering value over volume? [Special Report]

Institution-Based Integrative Medicine: Current Economic Challenges and Opportunities

It is incumbent upon clinical directors of integrative medicine programs to initiate dialogue and present the full value and possibilities of their program and human talent, to leaders within their institutions.

[New e-book] 120 Milestones Mark the “Rise” of Integrative Health and Medicine

Free 92-page e-Book sponsored by FON and XYMOGEN chronicles the integrative and functional medicine field’s historical growth with over 120 Milestones. Download The Rise of Integrative Health and Medicine.

Let Others Sing Your Praises… So You Don’t Have To

If you laser-focus on your customers’ needs and consistently deliver your best work to produce high quality repeatable outcomes, you will create a business culture that speaks to an ethos that folks will rave about. And they will sing your praises to whoever will listen.

Rise: Consumer Demand Drives the Future of Integrative Medicine

The availability and delivery of integrative health and medicine is steadily increasing. Consumer demand will continue apace. And the timing could not be more prescient.

How to Use Persuasion to Engage Integrative Medicine Customers

When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE.
Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects.

Telemedicine Legal Series—Part 2: Licensing Issues

Do you know the licensing issues surrounding telehealth and telemedicine–and laws involving practice across state lines? Learn about ‘home state’ and ‘remote state’, licensure and the powers granted to states to regulate health and welfare.

7-Part Telemedicine Legal Series—Introduction

Integrative health providers everywhere are looking to expand from a brick-and-mortar practice to one that includes online and mobile patient services. Does this describe you? Expert healthcare attorney Michael H. Cohen provides FON readers a comprehensive 7-part legal series on telemedicine, that debuts with this introduction.

Why I Write—and Why You Should, Too

Glenn Sabin discusses writing for influence and earning clients by being helpful, relevant and engaging. Today’s best form of ‘selling’ and ‘marketing’.

7 SEO Myths & Their Effect on Your Integrative Health Brand

Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.

 
 
 

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