Out of Crises Comes Opportunity: Will You Seize It?
This is a rare moment in time to strengthen your market position within the specific area of integrative health space you serve.
FON: The Business of Integrative Health & Medicine
Tagged as: featured article
Guide to Integrative Healthcare Credentials & Certifications
Integrative Practitioner releases free 160-page ’s Guide to Integrative Healthcare Credentials & Certifications.
No Magic Formula to Grow Integrative Health Companies: Start Here Instead
If luck is found at the intersection of hard work and opportunity, then success happens at the same crossroads. Inevitably, the work must get done. But determining the key tasks on which to focus and execute—and phased in to ensure traction—is critical. Get started with FON’s reading list.
Leveraging Medical Savings Accounts for Integrative Health Products and Services
You possess a powerful tool to enhance your business and expand your influence and goodwill for the good of your patients and customers. It’s called a medical savings account. Are you leveraging this tax-deferred tool?
The Integrative Health Business: ‘Administrators’ Versus ‘Builders’
Integrative and functional medicine business and organization leaders often struggle from the weight of managing day-to-day operations, which allows neither adequate time nor sufficient resources for the strategic business development and execution efforts required to ensure long-term success.
Establishing Prices for Integrative Health Products and Services
As an integrative functional medicine business owner or executive, you may serve a local, national, international clientele, or a group of constituents comprised of varying demographics and psychographics. So how do you best decide fair market value for what you offer?
Is Functional Medicine Becoming a Commodity?
Functional medicine should never be considered indistinguishable; widely accessible? Yes. Indistinguishable? No. I am deeply concerned that certain functional medicine enterprises are in danger of becoming a commodity.
Testimonials: How to get them. How to Promote them.
Given that testimonials significantly influence a prospective customer or patient’s proclivity for your brand, it is incumbent upon you to play an active role in what is said, and where it appears.
‘Naming’ Your Integrative Health or Functional Medicine Business
Properly naming your integrative medicine enterprise is critical to your success. Careful consideration must go into this decision-making as you develop the brand ethos of your organization and define your target customers.
The Power of Effective Copywriting to Engage and Sell
You may pen exceptional prose, do a bang-up job on crafting business reports, or churn out scientific papers with ease—but are you the best person to write the content for your website, collateral, advertisements, or any number of key copy and messaging areas organization-wide? Or even for your small business?
