Content Guide to Growing Your Integrative Medicine Business
Here are 10 FON posts that will have the most impact on your future business success.
FON: The Business of Integrative Health & Medicine
Integrative Medicine Business Development: Assess First, then Strategize & Execute
Whether you are launching or looking to grow a new practice, service, or other type of integrative health enterprise, you can make significant progress toward reshaping your brand or business strategy by prudently following FON’s method on your own.
7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root Causes
Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business.
Integrative Healthcare: Value Ready in 2016?
[This article originally appeared on the Altarum Institute Health Policy Forum blog, and is used with permission.] The advances made across the archipelago of integrative health and medicine disciplines in 2015 continue to be significant. If not yet a “movement,” the practices continue their inexorable flow into the established precincts of medicine, wellness, and prevention….
Becoming an Integrative Health Thought Leader: Part 7—Conclusion
The integrative health industry may be young, but it is vibrant and growing. Relatively small, it is increasingly becoming a contested space. Developing your personal brand, on the road to establishing thought leadership, is necessary to ensure realization of the full potential of your career—all based on the unique goals you set.
Becoming an Integrative Health Thought Leader: Part 6—Monitoring + Promoting Your Brand
Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your ear to the ground.
Becoming an Integrative Health Thought Leader: Part 5—Media
It’s absolutely worthwhile to invest the requisite time to create a media engagement framework to grow your personal brand. A balanced and strategic approach to owned, earned, contributed, and paid media will result in measurable dividends along your path toward earning irrefutable thought leadership.
Becoming an Integrative Health Thought Leader: Part 4—Content Strategy
For centuries, medical practitioners and scientific thought leaders have used various forms of content to establish and extend their positions. The written and spoken experiential word, in combination with research activities and publication in the medical literature, are the primary drivers of thought leadership.
Becoming an Integrative Health Thought Leader: Part 3—Unique Positioning
Your niche is the space into which you must direct your expertise with laser-like focus to break through the clutter of consumer (or medical professional) information overload.
Becoming an Integrative Health Thought Leader: Part 2—Branding + Platform
Your personal brand is who you are, representing your life, work, and purpose, therefore it ultimately influences all those around you—essentially your personal brand impacts how others feel. The first step in determining what your ‘integrative health personal brand’ should embody is to honestly and thoroughly answer this set of 10 core questions….
Connect with Glenn Sabin
about glenn sabin
FON’s founder, Glenn Sabin, is a nationally recognized thought leader with a reputation for successfully positioning integrative health organizations for sustainable growth. Combining media, marketing and business development expertise with an extensive professional and personal integrative health and medicine narrative, Glenn is deeply passionate about advancing the field as the new standard of care—accessible to all.
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“I have witnessed an extraordinary patient who has achieved a clinical response through non-conventional treatment approaches.”
— Lee M. Nadler, MD – Harvard Medical School
Recent Posts
- The Economic Potential of Integrative Medicine
- Integrative Health Media
- The Integrative Health Business: ‘Administrators’ Versus ‘Builders’
- Establishing Prices for Integrative Health Products and Services
- Is Functional Medicine Becoming a Commodity?
- Testimonials: How to get them. How to Promote them.
- ‘Naming’ Your Integrative Health or Functional Medicine Business
Learn the best clinic + business models.