When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE.
Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects.
Did you know that the law handles telemedicine prescription differently than diagnosing and treating remotely? In part 3 of our popular telemedicine series, expert healthcare attorney Michael H. Cohen shares how providers can best comply.
Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan. Glenn Sabin provides guidance on the essential 11 components you need to include.
What is the difference between ‘telehealth and ‘telemedicine’? Expert healthcare attorney Michael H. Cohen explains the laws governing both the practice of medicine and other health professions. Learn legal definitions and more.
Do you know the licensing issues surrounding telehealth and telemedicine–and laws involving practice across state lines? Learn about ‘home state’ and ‘remote state’, licensure and the powers granted to states to regulate health and welfare.
Integrative health providers everywhere are looking to expand from a brick-and-mortar practice to one that includes online and mobile patient services. Does this describe you? Expert healthcare attorney Michael H. Cohen provides FON readers a comprehensive 7-part legal series on telemedicine, that debuts with this introduction.
Glenn Sabin discusses writing for influence and earning clients by being helpful, relevant and engaging. Today’s best form of ‘selling’ and ‘marketing’.
Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.
The Cleveland Clinic’s Center for Functional Medicine will be doubling its physical size and patient care capacities in the coming year, to meet what medical director, Dr. Patrick Hanaway, characterizes as “unbelievable pent up demand for this kind of care.”
Here are 10 FON posts that will have the most impact on your future business success.
about glenn sabinFON’s founder, Glenn Sabin, is a nationally recognized thought leader with a reputation for successfully positioning integrative health organizations for sustainable growth. Combining media, marketing and business development expertise with an extensive professional and personal integrative health and medicine narrative, Glenn is deeply passionate about advancing the field as the new standard of care—accessible to all.
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“I have witnessed an extraordinary patient who has achieved a clinical response through non-conventional treatment approaches.”
— Lee M. Nadler, MD – Harvard Medical School
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